Kingsmill Fruit and fibre advert complaint

[ZigZagWanderer]

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

Does it? How? Haven't seen the ad...

Is it the teenage girl in the short skirt and the comment about her not going out in the short skirt?

I've seen it, I noticed it because I tried the bread in a Mumsnet trial thing.

I suppose you complain to the advertising standards agency.

I didn't notice any exploitation though, unless you're saying the actress wasn't paid?

At the end there is a girl dressed in a very short skirt, over the knee stockings and it's baisically her school uniform, think Hit me baby one more time. I just don't see how it's appropriate or what it has to do with Kingsmill tealoaf.
Blatantly using sex to sell an everyday product.

I have 2 teenage girls... Am interested to know how this advert is offensive?

Never seen the ad but Advertising Standards Authority

Eh?

Obi, using sex to sell.
Thanks, I may email them.

You don't like her uniform?

Can you link to the ad?

I never saw it as using sex to sell bread, I did think haha I remember my dad saying that to me. Maybe these things just go over my head!

I think it's what they call a joke. No one I no that's seen it thought it was using 'sex' to sell a product. I think you are over reacting.

I didn't view it as using sex at all tbh. It seemed to me to be a joke on a father and daughter relationship. When I was at school 25 years ago I used to have that conversation about school uniform with my dad, it was about fashion and being 'cool', not sex.

The father says the girls school skirt is too short. Pretty standard coversation throughout the land, I'd have thought.

There was nothing at all sexual about it.

Sexy bread would be weird.

yes claimed.

Oh my days!! I've just watched it on YouTube... Can't see the problem either!
It's you who is making the school uniform/sex link op..

I just watched it again on the kingsmill website and I paid more attention, they are not stockings they are over the knee school socks that you an buy in M&S my 9 year old wears them as does most other girls in her school from P1 to P7.

It's about being stubborn and rebellious, not sexy!

I think it says far more about you, than the advert, that you think this is a case of 'sex sells'

Worra no I don't like her uniform, I have children in the house lol.

I don't know how to link

Rachel, really? It's pretty blatant and totaly irrelevant.

is it this one?

I don't think it's offensive but I do think Dad should have been out of the shower to enforce longer skirt.