Kingsmill Fruit and fibre advert complaint

[ZigZagWanderer]

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

So why have an attractive girl in a mini skirt and over knee socks then?

Because that's what school girls where. Its an advert set at breakfast time. Which 5 days out of 7 usually include kids being in uniform.

The short skirt is an age old situation. Dads usually think their dds clothe are to short, too tight etc.
its a joke.

I see two children.
I see a teenage girl who rolls her skirt up like thousands of girls do, including my DD.
I don't see exploitation.
I don't see sexualisation.
I see a company using a play on typical family interactions in order to promote their product.
Perhaps what each of us see in the advert says far more about ourselves than it does about bread.

To be honest, dirty old men, paedophiles, teenage boys, whoever, are NOT going to be watching a bread advert to get their thrills, are they?? Nor is anyone going to be thinking "cor, look at her... must go and buy some of that bread".

Now, a real complaint is that i can't buy this anywhere yet!!!!

You mean Britney who also had all her tummy out and was licking her lips and a lolly pop?

I didn't see any of that in this ad.

Zigzag - er....I wasn't aware I was popular on MN,being fairly new and all that.

But you asked AIBU and haven't,in the main, liked that people think you are BU.

madoldbird it was us lot, mumsnet, who dud the product test for this bread!!

I was on the panel, it's delicious..... And my teenage girls thought so too!! Tastes better wearing a short skirt apparently, dd is laughing at this thread...

Most people on here can't post without jumping on the AIBU bandwagon just to remain popular. Thanks for that.

Roughly translated that means 'i know I am unreasonable but I won't admit it'

mutny I think I love you

everlong that has no bearing on today's young people.... Brit wu was years ago, as was twiggy!

mutny c'mon now stop saying OP is BU just to be popular . :)

Thanks flip

Made my day that has.

Why are you banging on about Britney Everlong? That was 15 years ago!

britney spears had her shirt tied up to show her tummy her bra on show and a face full of very very obvious makeup. and was prancing around not quite the same thing

Other than the school uniform it has nothing to do with Britney. Poor love has been through enough surely. Don't want her to read this and shave her head again. It's bloody nippy out.

But Britney wasn't eating toast!!

No she was portraying a 'sexy school girl' along the lines of Ann summers.
School girls don't walk down the street here with their middle showing, sucking on lollypops asking their boyfriends to 'show me how you want it to be'.

They do however dress like the girl in the Kingsmill ad and probably have been told at least once this week that they are not going out dressed like that.

There's a massive difference between reality and fiction.

And the male population didn't go mad. My brother for one (and his mates) thought the whole Britney things was a bit weird.

it does Kim it does!!

Actually, as a plug for KINGSMILL I have to recommend this bread made into a cheese toast!! Divine!

Thanks KINGSMILL

cant see any sexiness in it myself, the girl looks like most of the teens going to school here. actually think its an accurate representation tbh. if she had fake tan, seven layers of make up fake nails, lashes and lipgloss then i could see she was being made to look sexy but she just looks normal to me hardly any obviuos make up just a short skirt and sox. no 'sexy' dialogue, no flirtatious looks nothing. get a grip you are just promoting the whole ooh er school uniform = sex here. NO IT DOESNT unless you are a sad perv its what girls wear. Are we disallowing any fashion now? blaming girls for what they wear meh. massive overreaction imo

KINGSMILL fruit and fibre bread

Made into bread and butter pudding... Fab!!!

Buy it everyone..

Bit obviously you can choose to ignore any valid points made saying this advert is sexualising teenage girls because, y'know I am only saying iy to be popular and what not.

Let's ban adverts, schools, children, Britney, skirts and toast just to make sure the pervs don't get any ideas.

Cheesecake has always been a fine breakfast IMO.