Kingsmill Fruit and fibre advert complaint

[ZigZagWanderer]

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

[Alisvolatpropiis]

mutny as am I apparently. Oh well!

[madoldbird]

In the Britney song she sings,

Oh baby baby
A reason I breathe is you
Boy you've got me blinded
Oh baby baby
There's nothin' that I wouldn't do
That's not the way I planned it

Show me
How you want it to be
Tell me baby
'Cause I need to know now

amongst other things, whilst wearing a good amount of make up and staring into the camera (from what i recall)

The girl in the advert is never in a close up, doesn't appear to have much make up on, and is discussing bread with her little brother...

[Tweasels]

The porn industry linked school uniform to sex. You are sexualising that young woman OP, not the advert.

Actual school uniform not sexy in a Pervy way just young women wanting to look nice. Hitching skirts up is not a new thing nor is it inappropriate for your children to see. There is much worse in magazines and newspapers.

Thank fuck trousers were in when I was at school. My legs would have looked like 2 half stuffed sausages in those socks.

[mutny]

I'm on about the skirt and socks.

What? The sexy thing was the outfit as a whole. She also wore black shoes. Maybe school girls shouldn't do that as its sexualising them.

In fact my dd has some fluffy bobbles like the ones in the Britney video. I didn't realise they were 'sexy'. Will stop her wearing them
And the black shoes and white shirt (even though it covers her stomach). In fact because of Britney, school uniforms should be banned as any version is sexy.
Really?

[ObiWan]

Christ Everlong, get a grip. The girl was dressed for school, as thousands of children are every day. The boy was in uniform too.

I think there were quite a few women who had a thing for Britney, by the way.

The music industry were unashamedly selling a particular image to everyone equally.

Kingsmill are just flogging bread. Not in a sexual way, you understand.

[madoldbird]

Anyone else can't get the song out of their head now

[IsabelleRinging]

What is it? "Miss all the humour in adverts week" on MN?

[fishandlilacs]

you only have to read some of the comments on the you tube link to see that the OP isn't being at all unreasonable. The response to the girl is definitely sexualised.

[Witchety]

madold it's in my head too.... And I want some of that bread again now!

[Jingleflobba]

I used to try and go to school dressed in pretty much the same way... Never managed to make it all the way up the path without getting "put your skirt on properly" shouted at my back... Neither did my mum and she was a schoolgirl in the 60's. roll skirt down then back up half way down the road! I wish I still had the legs for it tbh..
It's an age old morning ritual used in an advert. Mountains and molehills spring to mind.

[Alisvolatpropiis]

Everlong there aren't enough words to explain how tenuous an argument the one you just put forward is.

[ObiWan]

But the girl in the ad is not gyrating over a piece of toast, or doing anything remotely out of the ordinary!


Do any of you know of anyone in real life who'd see anything untoward in that advert?
I mean, do you look at the child and think 'wow, she's hot'?

[madoldbird]

witchety yabu for mentioning the bread and butter pudding There are things i could do to that that shouldn't be on before the watershed...

[SoupDragon]

Anyone who thinks that girl is using sex to sell bread needs to get a firm grip on the real world.

[DreamingofSummer]

OP - get over y'self.

Make a complaint by all means but see what good it does

[FlipFlippingFlippers]

Obi I am giggling about gyrating over a piece of toast.

[StepAwayFromTheEcclesCakes]

fishandlilacs yes its really grim isnt it, however I still stand by my comments above. I thinks its more about their minds than the intention. school uniform = sex NO IT DOESNT unless you are a sad perv its what girls wear. They are clearly sad pervs comments, blaming girls for what they wear. girls should be able to follow fashion as we have all probably done without being judged or sexualised.

[OatyBeatie]

I didn't read the ad as sexualising. It is a continuation of an earlier ad in which the girl is in minor good-natured conflict with her dad as a result of "typical teen" behaviour. (In the earlier ad the conflict is about her never letting her dad know for sure whether she will be in and eating at home or off having fun with friends.) The conflict over skirt-length is just more in the same vein. Unless you think that short skirts are essentially sexualising, then the ad is just about a standard family disagreement. I don't think short skirts are essentiually sexualising. I think the girl looks great and human and witty and not at all like a sexual object.

[SoupDragon]

Clearly the girl should have been wearing a burkah to avoid other people thinking she is flaunting her sexiness.

FFS.

[Jingleflobba]

Anybody who takes a blind bit of notice of the comments on youtube is being U. Someone posted a clip of DH singing on there and he got a comment about him being a professional singer. DH has an abundance of good qualities but singing is not one of them.

[Softlysoftly]

Has anyone read the YouTube comments? The actress apparently outs herself as over 18 and gets the response.

"Now I know you're over 18 I don't feel bad getting my special sock and baby oil out"

Is it wrong I ?

Im on the don't see the issue camp btw.

[BartletForTeamGB]

I didn't see any issue but I did like the idea of the fruity bread. It might make my toast in the morning a bit more interesting. Do you think it goes with Marmite or would lemon curd be better?

[degutastic]

I'm starting to understand how so many completely normal innocuous seeming tv programmes and advertisements get complaints these days - some people seem to lack any grip on reality or common sense

Complain away, op