Kingsmill Fruit and fibre advert complaint

[ZigZagWanderer]

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

witchety sorry I don't know what you are implying.

I don't get how you don't see it as irrelevant and inappropriate.

I've watched it now.

Overthinking this a bit OP - it wasn't really sexualised at all IMHO, more a rubbish jokes about dads.

She would only hitch it up again when out of sight!

I didn't think it appropriate either to be honest...

I think it is grim tbh.

The same joke could've been made by dressing the girl in any number of other unsuitable-for-school outfits. The camera lingers on her giving a twirl, and the over the knee socks make her look like she's in 'naughty schoolgirl' fancy dress. Yuk.

OH, the other night when we first saw it: 'that is awful, but it'll be on mumsnet within the hour'.

He has been well taught

zigzag well I'm not the only one am I?

It's not totally irrelevant.

The young brother is still at the age where he takes notice of everything that Dad says.

The older sister has long passed that stage.

Unlike a spotty 12yr old with braces, she's a teenager and interested in looking like most of her peers.

I'm surprised it needs explaining really as it's quite obvious I think.

*bet

I was surprised by it, I think it's wrong.` Thanks for the link.
I shall complain anyway.

Thank you boob.

TBH, I find it hard to believe that the dad spoke to his son in great detail about a blimmin' loaf of bread. "Dad says this amazing thing about bread... Then Dad says that amazing thing about bread... Dad also says this truly awesome thing about BREAD!" Just can it on those grounds.

It's that I wonder about.

Daughter comes in late, waffling at 100mph and raiding the fridge and you just go to bed? Check her flippin pockets man

Come to think of it the parents are weak in all their adverts..weren't they the ones who introduced 'crustless bread' for parents who can't man up and say "eat your crusts"..

Which was also highly questionable....

Britney being questionable I mean, not all food based adverts!

I like the fact it was "dad" saying all these things about bread and making his family breakfast, rather than "mum" for once

Is the OP joking? i feel like i am missing something today. Need more sleep.

If you are serious...

Its joke about the fact that dads have been complaining about how short their dds skirts are for years.

If you choose to sexualise it, that's your issue.

I actually bought the crustless bread a couple of times.

Then I got wise, started buying the Value white bread (23p!), and just cutting off the crusts.

I didn't know whether to admire my pragmatism, or despise myself for being ineffecual.

Yes exactly, Everlong.
They chose a teenager who could pass for much older (and may well be 18plus) and glammed her up. Not innocent at all.

Cut the crusts off?

at 23p bread

Oh come on. Really? Who didn't have that or a similar type experience with their dad. Its just meant to make you sort of chuckle. Its a play on family dynamics I suppose.

Yes they could of used a spotty 12 year old, but this is a tv advert. People with spots don not exist, not even in ads for spot cream.

Glammed her up?