Kingsmill Fruit and fibre advert complaint

[ZigZagWanderer]

This may have been mentioned before but I would like to know how I go about making a complaint about an advert that I have found inappropriate. I really think it exploits teenage girls.

YABU. And a bit weird. It's a jokey comment on father/daughter relationships not meant be sexy.

I think the little boy is trying to opress his sister by the way he talks to her. He's obviously learn that smart alec talk from 'dad' She's clearly quite a bit older than her brother and he's a little squirt for talking to her like that. It's non of his business what she's wearing for school.

Some people really do look for any reason to be offended

Also you know if they used a girl who genuinely looked about 12 and was hoiking her skirt up we would all be accusing them of sexualising children.

They probably chose a girl who looked older because it would be called 'inappropriate' if she looked younger. There would be lots of 'well my 12 12 year old isn't interested in short skirts' across mn.

its a fairly normal thing that happens in houses all over the place and has done for years even when i was at school we tried to get out the house wearing short skirts.

its not seou have sexualising at all and if you think it is then you have dirty minds.

They chose a teenager who could pass for much older (and may well be 18plus) and glammed her up. Not innocent at all.

Well having an over 18 is easier (when looking at employment law) to play the part. She is not glammed up. She is dressed like a school girl.
why would she be innocent? That's a generalisation. That a 16 has to be innocent. Innocent about what exactly?

mutny that's what I thought! Not glammed up at all. And kids now have to stay on at school an extra year, so an older girl is not unrealistic at all

No fake tan, nails, heavy make up, big hair.... How is she glammed up exactly??

The girl in the ad looked like 99% of the teenagers out here.

Both boys and girls look as though they have bypassed the gangly stage, and just morphed into beautiful people.

I think it's down to hair straighteners and 'product'.

(I have no idea what 'product' is, I think it might be American).

Ok, didn't mean whether the girl was innocent or not, just the motives of the ad execs! And I do get the joke, honest, just don't like how overtly sexual they've chosen to make the girl look.

I'm not about to go postal about it or anything. Just think its sad that everything has to be promoted by sex, and in particular, the sexualisation of young people and children. Clearly in the minority though - will huff off to feminism

I don't see the problem with it, in fact it made me laugh because its exactly the kind of thing that would happen in this house, with dss trying to wind dsd up.

DSD is 14 and tries to dresses like the girl in the advert, we don't even need to see her, we just shout "your not going out dressed like that", its fully plausable that dss who is 9 would also say it to her if she was trying to sneak past, we have trained him well

So she's 'overtly sexual' now?

I'd appreciate the ad more if the teenage girl wearing the stoopidly short skirt looked like Vikki Pollard, complete with corned beef thighs.

As it is it's just a happy chance for middle aged men to leer at supple teenage girl-flesh.

So don't like it.

Phew!

And re my 'glammed up' comment, I must just be old (and not a mum of girls) as I NEVER looked that polished for school even if I might've really wanted to at 16

The young one in that pockets one is soooooo stoned.

shagmund so you are saying it would be ok if the girl was not as 'attractive'?

That's my take Shagmund. It's the leeriness of it that I don't like.

everlong, that is a very stupid thing to say

So, you can't represent young women with what they actually wear (because that is exactly what a lot of school girls wear) because men might letch at it?
And its worse if she's good looking?

I thought we were against victim blaming on this site, and didn't believe that its what women (or girls) wear that are to blame for lechery, instead blaming the lechers?

Honestly Everlong, I think the sort of men who 'letch' over girls in school uniform, are not terribly concerned with who is wearing it.

Anyway, it's an advert for bread. About as far from sexy as it's possible to get. I think most people will focus on the mildly amusing conversation, and not the actress playing the school girl.