to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

Greenshadow, the way you organise yourselves at Christmas is irrelevant and obviously you are going to do more than your dh if you work 12 hours and he works full time.

Same for me, Greenshadow! However, for ASDA a S&S to present this as an especially heartwarming aspect of Christmas, of which your partner asking 'what's for tea', being given silver service at lunchtime whilst you only get a pouffe to sit on, smirking at your lazy bastard family whilst enjoying the glow of smugness which only domestic drudgery can give are all part and parcel..... well that's a bit awful, IMO.

YABU, there is another ad on now for one of the "Find A Job" websites that apparently only finds stereotypical jobs for males. I can't remember who it's for but I'm really surprised that there hasn't been a thread about it yet. That's certainly a bigger pile of sexist crap.

Could someone please do a link ?
youtube is full of outtakes rather than the actual ad.

www.youtube.com/user/asda?feature=results_main

Haven't seen this before as we don't have a tv. Absolutely raging! What the fuck?! I thought those flash ones were fucking terrible showing women cleaning through the sodding ages, but at least that one had the excuse of being of a different time.

Worse thing is there's an element of truth to it, and that's even more sad and depressing :(

It is awful. Let's all boycott Asda. I'm going to use sainsbury instead.

Actually I could easily have ended up with that Christmas if I'd given into demands that we have extended family Christmas.

There were a few Sunday Lunches after long weekend visits that were like that - only time DH would ask what's for tea like that with an air that its all on me is when his parents are round - no idea why - and a few time MIL/DH gave me the too small chair and few times before dishwasher I was left with young DC and plates piled high.

After getting resentful I refused to cook Sunday dinner - DH started doing it - and sat on the sofa if the chair was to small.

That advert doesn?t inspire me to rush out and spend money and time on my family and get on with Christmas shopping ? makes me feel scrooge like as I remember past resentments and where I?ve felt unappreciated. We do shop there - well not online anymore as they screwed up the months delivery repeatedly so not good advertising really.

It gave me good opportunity to explain the term misogynistic rubbish to my nine year old as we saw it yesterday!

Not keen on the messages of the advert and all that, but fuck me, there are some real snobby arse attitudes towards Asda on here. It's only a supermarket! Where people go to buy wine food.
It's a bit like being back at school "errrr you shop at Asda, how plebby".

I am a supermarket floozie, I get bored easily so take my pick on a week to week basis.

just seen the ad, and hated the pouffe seat and "what's for tea" bits. ffs. mind you, don't asda also do a schoolwear advert that starts off with "mums don't know what a school uniform goes through". every time i see that i scream at the tv "of course she fucking does!"
big fat fail asda.

mind you, i'm a tesco gal

At first I thought it was quite funny because my partner is like the grinch so very true for my house!

BUT

The what's for tea comment is just annoying!! Makes it sound like all women are the typical housewife the husband is a lazy arsehole who doesn't help at all.

Not very Christmas spirited, given its family time!

Would have been funnier if both parents were running around!

Thanks for the link squoosh.

Cliche ridden twaddle no doubt.
As is most advertising.
But, would it have been any better received with the roles exactly reversed ?

If my DH treated me like that at Xmas I'd be consulting a very good lawyer in the New Year. I shop, he wraps. I cook but then do very little for the rest of the day.

The advert is shocking. Clever S & S though, we're all talking about it. I predict a Wright Stuff phone in before the end of the week.

Well that advert represents how my house was when ex was living with me. He couldn't present shop ( too hard), he couldn't wrap ( too hard), he couldn't cook ( got confused), couldn't play with the kids on Xmas day( cause he didn't know how too (that one was true actually, very damaged as a kid, long story another time)

By god he was useless. Everything was left for me too do, he couldn't even cope putting the Christmas tree up and threw it across the room one year because the kids were making too much noise.

However although the Asda advert stereotype rings true for me I can understand why it upsets people particularly if you are a single dad or you have just lost your mum or something.

Meh. Asda are crap anyway. I worked for them :)

Well I shop at asda as its cheap and good quality.

But I actually spilled my ( cheap Asda) wine last night as saw advert for the first time. Dh was in stitches as he does all the Christmas cooking.

Very old fashioned and insulting.

However also dislike the boots winter advert where the mothers are in dressing gowns administering anti cold crap while husbands are leaving for work and kids to school. Very 1950s.

However loved the boots one last year with the 2 women with heavy colds. That was funny.

The sad thing is this advert will have been researched to death. Every frame will have been analysed in the light of the reaction from an audience of the consumer target - c2de mums.

This means that even the "what's for tea love?' sign off was overwhelmingly positively received.

Horrible thought but beyond mumsnet loving this advert was the first reaction for most.

Maybe more fuss needs to be made to get more people to view things more critically and question how appropriate this sort of thing is.

Though to be honest i think i'll stick to the anti page 3 campaign as that seems far more overtly worse. If less incidious.

It's obviously because women spend more money, so fair enough on the marketing front, job done.

But I hate it and my shadow will not darken asdas doorstep in the near future. The poor mum sitting on a footstool at the dining table... Aaargh, awful awful awful.

"Ooh those pesky men" is the response they expected.

Christ.

The thing is, that even within their 1950s style setup, it's still sexist. You can see that if you reverse the genders but keep the outdated assumptions (Mum runs the home, Dad works).

Behind Every Great Christmas There's A Dad!

Dad rushes off to work. On the Tube would be good as you can have a comedy armpit moment with the strap-hangers.
Cut to Mum sorting decorations - "Yuck! I'm bored with this colour. Let's just go to ASDA and buy a new set of everything!"
Dad is now halfway up a ladder with a hod full of bricks.
Mum wafts around ASDA picking the perfect Christmas outfit for everyone.
Cut to home - "Could you just bring in a bit of money, darling?"
"Oh, but I'd be rubbish at that. I wouldn't know where to start!"
Dad gets his overalls on and starts shovelling shit in a farmyard.
Mum pushes loaded trolley round ASDA. Closeup of cash being handed over.
Dad slumps grey-faced on the sofa, surrounded by ringing phones, beeping laptops and paperwork.
Mum raises a Christmas cocktail.
"You know, I think I fancy Italy this summer!"

It's the perennial advertising "humour" of playing one sex off against the other.

What a load of patronising wank.

Advertisers have such low expectations of their clients' punters.

What gets me is that advertisers think that mothers over 40 don't exist! Women who have had children are always mothers.

it's just another christmas ad, they're all pretty annoying (even john lewis ones)