to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

[lovelyladuree]

I like it. Almost makes me want to shop there luckily we live about 50 miles from one.

[miaowmix]

The ad is even more depressing on second viewing.
I just don't get all these posters saying 'it's my life' and 'I love doing Christmas'... well I love Christmas too but don't think the point of it is to be a total doormat. The woman in the ad does everything from setting the table to washing up, it's hideous. Am truly glad it's bears no resemblance to my life.

[MaureenLove]

she doesnt even get a frigging chair

martyr tastic

[Chubfuddler]

I think it's depressing not to think at all.

That woman isn't enjoying herself.

[Cortana]

That's terrible shriekingnora, I mean it's lovely that the friends rallied round to help, but very sad that a grown man was unable to look after himself and his children.

I watched the advert twice, it's awful IMHO. I mean why not wash up together? Give the person who cooked the meal the top seat (man or woman)? Christmas is about family and friends, where were hers? She only got to sit down an enjoy it at the end of the day and that bawbag asks "What's for tea love?".

[DontmindifIdo]

hmm, I recognise myself when they are buying a christmas tree as a couple and he wants to just buy the first one they see and she's insisting on getting a different one, then not being able to get it in the car...

We're hosting Christmas this year, I've taken this advert as a causionary tale and booked a Waitrose delivery. A Waitrose Christmas must be nicer...

[TheOriginalSteamingNit]

Asda have never exactly been at the forefront of liberated attitudes, have they? All those women gleefully patting their trim little bottoms when they got 20p change back at the till....

You could show 'what Christmas is like for thousands of families' without even losing the schmaltz, and still not have this grinning idiot joyfully loading dishwashers whilst husband sits back and relaxes. This is what Saatchi and Saatchi are telling our girls is the normal and right way to be....

[Goofus]

The part where he asks what's for tea and her getting the shit chair- I get that part is rather

But people making comments like they feel sorry for anyone who views their family set up like that, drudges, need to take a look at their lives etc...
Well, that's just rude.

[shriekingnora]

She asked me once if Dh helped in the morning and was really surprised when I said yes. She then said 'Oh, I'm really traditional' followed by an embarrassed giggle. It then turned out her Dh lies in bed until 8.30 while she does EVERYTHING. And then he gets up when they leave for school. And she minds, but doesn't feel like she should.

[MaureenLove]

its true though. You share stuff. Not she does 90% and he takes the bins out.
regardless

[MaureenLove]

OR WORSE - she gives him jobs to do

[GockandJuice]

If that was me after doing all that I'd sneak in with a massive klaxon horn and scare the living shit out the lazy bastards! Dumb advert!

[AmberLeaf]

Very much so Goofus!

I don't even view my family set up like that, im a single parent for one, I love christmas, the food, buying gifts etc.

Is it drudgery if the man does it too? or is that ok?

I don't even shop in Asda! never have!

[BupcakesAndCunting]

Oh dear. Asda obviously think "People are gonna LOVE this! They'll think 'Asda really understand what christmas is like for us families'"

Except for families without mothers, you insensitive shits. Or families with mums that have disabilities that prevent them from doing all of the shit that martyr-mum in the advert does. Or families that have a mum that might be working on christmas day. Gah.

And my husband would NEVER let me sit on a frigging pouffe after I'd been slaving at dinner.

[blueskycp]

It made me laugh and cringe at the same time as I do think unfortunately, it's like that for lots of women at Christmas. I do the lion's share in our household but I certainly wouldn't stand for lazy sods sitting around and not helping out.

[BupcakesAndCunting]

OMG just watched it for a second time and noticed the "what's for tea, love" bit at the end.



Hateful, hateful bastard thing.

[JugglingWithPossibilities]

That last line is a bit of an add on voice-over though I noticed (and quieter than the rest of it)

Perhaps it was an after-thought - and one they'll be taking out after reading this thread ?!

[TheOriginalSteamingNit]

@Amber - Is it drudgery if the man does it too? or is that ok?

Well, you show me the advert where the man is doing that, and I will happily deconstruct it and decide whether I think it's 'ok'. You might be a little while, though....

'Mum's a genius'; 'You must be Hank Marvin'; 'This is really good, love!' (yummi Maggi plastic bag cookery, wtf?)..... the men aren't doing it.

Women on the other hand loiter by the fridge to feed their hungry teenagers fridge meat in bags; they do get to do 'experiments' and be 'geniuses' - but within the confines of the kitchen; they are liberated from the hot stove with Maggi's bags to put chicken in, and PHEW Dad likes it, the kids like it, everyone's happy.... well thank the Lord for that!

Men carry heavy shopping and eat Yorkies. Obviously.

[Chubfuddler]

If that advert is an accurate depiction of Christmas in your house then you are a drudge.

[GreenShadow]

What's wrong with division of labour?

DH does just as much as me both inside and outside the home, but Christmas does fall almost entirely in my court.

Sexist? Yes, possibly, but I'd rather cook turkey in the warm than chop logs outside. Someone has to do it, so why not me. Everyone else helps with clearing/washing up afterwards though, so in this house, it would be good old mum sitting with her feet up in front of the fire while the rest wash up!

[Cortana]

sums up a lot of advertising for me.

[Mrsjay]

you will get busy mums doing busy christmassy things though

you read thread upon thread on here about how she likes to do it right and nobody else can organise like they can with baking and shopping and wrapping and decorating the house
christmas tree for kiddies in their playroom so as not to spoil busy christmas mums theme, Asda is just buying into all that nonsense , however YANBU it is a pile of poop id bin it will martyr Boots mummies with the cold

[TheOriginalSteamingNit]

Nobody is saying it is sexist to cook turkey. That would be a bit reductive, and the advert is not about cooking turkey whilst the other member of a couple is outside chopping wood!

[Chubfuddler]

Sadly accurate.

[GreenShadow]

OK, fair enough Nit. But the pre-Christmas shopping etc/sorting/organising tends to mainly fall on me as DH works long hours and I only do 12 hours a week. I can get to town to buy stocking fillers. He can't.