to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

It's old fashioned and awful.

I've never made Christmas dinner yet, dh does it as he is the better cook.

I shop at Sainsburys, Lidl, Waitrose, Asda and Ocado but will be boycotting Asda now because of this pile of shite.

YANBU. Ugh.

You see, I don't think my "reward" would be massively diminished by thinking "I did that. Except the washing up; DH did that bit..."

TheOriginalSteamingNit

Well, you show me the advert where the man is doing that, and I will happily deconstruct it and decide whether I think it's 'ok'. You might be a little while, though

But I wasn't talking about in advertising, I was talking about in real life in response to the 'drudge' insults at any poster who said they enjoy christmas prep/cooking.

Do you know what pisses me off more than sexism? so called feminists who insult other womens choices.

(FWIW, some Christmases DH cooks and some Christmases I do. I think I'm on point this Christmas but ought to check)

Oh dear. I was awaiting a load of bilge before watching the ad.

But I really like it.

But I have a martyr of a mother and it makes me laugh and think of her

thank goodness for sky+ - I never watch ads lol

Within minutes of shouting at the TV with disgust about this ad, I came onto to MN to find a thread about how it had made someone feel fuzzy inside!

The first Monday in January is called 'divorce day' I think that says it all really!!!

I'm not making it up, see.

Agreed.
T'is a pile of shite.
Very lazy work.
No brains engaged in the making of that ad.

This ad has made me feel quite furious.

It is not so much Martyr Mum working herself up into a lather getting everyone done for Christmas.

But the total lack of respect and thoughtfulness from the other family members [namely useless Dad]. WTF - she has done all the peeling and boiling and decorating and table setting and gravy making... and the ignorant feckers don't even have a proper chair for her to sit on? And Useless Dad is sitting like Lord Muck at the head of the table congratulating himself on his good fortune of having such a fragrant and useful sort of wife.

AND THEN she is loading the blasted dishwasher... AND THEN finally emerges from the kitchen to see all the lazy bastards on their fat arses watching tv and her cretin of a husband has the nerve the ask her what's for tea????!!!

I don't care if this sounds insulting to Asda shoppers but if this pile of steaming crap has been sanctioned in any way by an Asda focus group [or whatever the marketing term is] I find myself feeling desperately sorry for the poor downtrodden women who shop there and who must believe they are living a 1950s dream.

And those posters who feel this is a normal family Christmas... really??? You would seriously do all that preparation and then joyously get stuck into the dishwashing and clear up as well while the rest of your family left you to it?

I am amazed that in this day and age there are women who still put up with this sort of bullshit.

Big fail Asda. I for one won't be shopping there for Christmas.

their big reward is looking back at the end of Christmas day, at a happy and smiling family, and thinking ?I did that.?

How very fucking depressing.

"But I wasn't talking about in advertising, I was talking about in real life in response to the 'drudge' insults at any poster who said they enjoy christmas prep/cooking.

Do you know what pisses me off more than sexism? so called feminists who insult other womens choices."

I enjoy making dinner for my family, I enjoy it more when DP is not working and he does it with me. There's nothing wrong with enjoying it, but there's a sad sight where a Mother barely sees Christmas instead spending it alone in the kitchen on a day meant for family, as portrayed in the advert.

My DP works, I'm just about to go back to work after being a SAHM. I've loved making cakes, having tea on the table for everyone coming home, I even doll myself up a bit before everyone comes in. DP and I will make Christmas dinner together, wash up together, DS will be making trifle and drying the dishes.

This isn't about the choice of being in the kitchen or not. It's about women being expected to do every little thing and men being portrayed as lazy and useless. Both offensive, not just to women.

Seriously? I think many of you are reading far too much into it.

Reading too much into it/over thinking it

Really piss me off as stock in trade phrases go.

The personal is the political. This kind of shit tells us a lot about how some people view the world. It matters.

Whst acpile of shite .

Seriously. Cliché upon cliché upon cliché.

The worst is when everyone is sitting at the table, tge head of the household at the top and she, after serving everyone, kneels down and looks up happily at him.

Was the John Lewis add the one with the wee boy who was excited to give a present rather than to receive? If so I loved that one, felt so appropriate "better to give etc..".

Im not even talking about the advert, im talking about the view that a woman who cooks christmas dinner is a drudge.

I won't start on the outright snobbery towards Asda shoppers and the mention of the NRS social grade.