to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

Sorry, that sounded unintentionally defensive - parents/PILs have a wonderful time with the GC! There just isn't any room for us as well as the rest of the family; it's not like we're sitting weeping into our Quality Street...

They are a big company trying to reach a wide audience and have targeted their customer. A lot of ads are sexist crap. I haven,t seen the Asda one but from what I can tell its a woman run off her feet at Xmas. I run about like a mad thing atbxmas as I love it and so do a lot of my mates the difference is we don,t have to.my dp and I have a fairly evenly split life but different strengths and Xmas and parties is mine. Barbecues and holidays are all him becuase he enjoys it. The m and s and waitrose ads are presumptious too just in different ways.

noddy "Some people can ... only hope to ... & slump in front of the telly afterwards"

Does seem a bit of a shame to me that no-one seems to be playing with or reading etc. any of their presents that evening. Everyone together in one small room watching Christmas telly does seem quite 1970's to me. Surely someone would be on the computer elsewhere trying out a new game or summat ?

Yes I know but they are not targetting the m and s market where granny is reading to the boden clad kids in their John Lewis 200 thread count bedding while mum and dad read by the log fire. I think all the papers etc jumping on this is an over reaction for the sake of it. Why pick on this one ad? Have seen it now and its crap but it is not real life just as JL etc isn't real either. Maybe her dh said lets have a quiet xmas this year just us no fuss so that we can chill and she said No way I want the traditional hoo ha .They look happy enough watching tv.It is a snapshot of one way of doing it that asda think will hook their shoppers!They are not looking for a couple buying a mini grouse roast and a single bottle of good wine they want the family who will fill their trolley with ££££££££££ of crap

They are all watching Brucie on Strictly and finding him hilarious.

Telly is cheap though ! Why waste your money on all the crap stuff if no-one's even playing/ thinking about it on Christmas evening !

Gosh there are some smashing class bigotries on this thread, aren't there ?

Poor people feed their families cheap crap then spend the rest of christmas in front of the telly

People from the North are misogynistic, working class scum who are stuck in the 70s

All very Hyacinth Bucket.

You are reading too much into it! I sit around with all my family in the evening and just eat snacks watch tv and drink wine!

I hate to say this, as a committed feminist, but apary from the cooking which DP does, that looks pretty much like my December ...

I agree ohdear it is the worst kind of snobbery

And to be frank, I don't think that 24 complaints (probably fuelled by mumsnet) can really count as a massive, countrywide backlash.

Not doubt Andy Clarke is rubbing his hoary, misogynistic, working class northern hands in glee to see how ariated you're all getting over it. It's certainly getting some top publicity. After all, who's talking about the Debenhams advert ?

It made me cry, it reminds me of everything I will do in the coming months and how noone appreciates you at the end !! I do everything not coz I want to but I have to, because if I don't it won't happen. I hate this advert as it is true ....

I just think it's a bit old-fashioned and sexist that's all, like most people on this thread. I'd like to think my children would show some interest in at least one of their presents on Christmas evening. Just think it was an un-realistic parting shot, compounded in it's annoyingness by the DH's parting comment "What's for tea, love ?" Arggghhhh !

couldn't agree more. It is real kickers in a twist territory. I personally would be gutted if I couldn't sit in front of the tv doing nothing xmas night I have been chatting to these people all day! And I am not about to read while I still have guests. I consider myself a feminist too it is about choice

mum same here.

Am deliberately ignoring christmas this year.

I am not old fashioned and sexist in any way. This is a mini middle class rebellion with no steam

I just watched the ad back a couple of times, the final "scene" actually has the Dad on the floor playing with the kids and their Christmas presents.

And "what's for tea, love" would be exactly the sort of thing my DH would say in the circumstances as a joke and get something thrown at his head. I'd like to think that is what is happening when the ad cuts...

noddy, i've tried being feminist and trying to force DH to do stuff he doesn't want to do. After 5 years i've given up and discovered that our house runs on far happier lines when we divvy up the chores in a fairly traditional way (DH deals with finances as I hate it, he deals with cars, maintenance, decorating, the garden and bringing in the money. I do the "homemaking".)

If that makes me backward and old fashioned or whatever I don't care. I'd rather be in a happy house where I do all the washing up than in a house where every day is a battle to be top dog.

I meant the ad is old-fashioned and sexist noddy - just to be clear

I want to know where you all get these husbands who are think this ad is insulting?
Mine thinks the fairies do all those jobs.
Where are all these lovely men?

There seems to be no way that this family choose this xmas in the minds of some people. It is quite a common scenario and is not class related Most of my friends and family have a fairly traditional xmas. No matter how much we all muck in I always feels knackered afterwards and sit there all night drunk and quite happy. I am also very happy to take all the compliments about what a great time everyone has had! A lot of people would consider a JL xmas boring(omg look at them all reading they can't afford a plasma) it is horses for courses.

I am married to one cheeky. My dad is also one (although neither of my parents bother with Xmas - but I mean he does most of the cooking and washing up etc)

Incidentally my DH is very much from a working class background. So I find the assumptions on this thread about WC = old fashioned family set up rather baffling.

What other advertising execs think about the Asda ad

www.thedrum.com/news/2012/11/08/drum-asks-creatives-christmas-asda-campaign-really-sexist

There is the assumption that if you do all this at xmas you are somehow downtrodden and to be pitied The mum in the ad may be like me and do the minimum the rest of the year but enjoy the 'occasion' at xmas. It wouldn't be MN though without a crusade albeit a quite small one