to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

I bloody hate Christmas....
[as you were]

Indeed, there is at least one red brick university in Yorkshire, and at least one John Lewis.

It makes a nice change to see a complaint about asda advertising being a baddie instead of a certain other supermarket taking over the world with it's shock capitalist activities in a capitalist economy just like most other businesses.

Asda is NOT a West Yorkshire company any more. It's owned by Walmart. Last time I checked they were still American. Asda may want everyone to think they are still a bunch of Yorkshire farmers, esp. as apparently the most trusted accent in the country is Yorkshire, but it's a pile of shite. Corporate bullshit, rather than the real stuff.

'at least one red brick university in Yorkshire'?! FGS, Yorkshire is a big place. It includes Sheffield, and Leeds, and Hull, and that small place called York, amongst others. Hull was good enough for Philip Larkin, you know.

It is now owned by Walmart, but Asda UK headquarters are in Leeds.

which has a Russell Group university as well. And shops that Southerners have heard of.

Not sure if this has been mentioned (long thread) but I utterly despise the oven pride advert where a smug, smarmy looking woman says scornfully, "it's so easy, even a MAN can do it!" Grrrr seethe Grrrr

I think the ad is pretty representative of how I feel at Christmas. Although I have a fantastic husband who does all the wrapping, lots of present-shopping, gets me amazing thoughtful gifts, washes up and does laundry without being asked etc, he works 50-60 hours a week. I work 12. so I am the one that makes Christmas happen. On the day, of course I give jobs out, but I'm the one reminding Uncle x to make the bread sauce, showing PIL where the wine is so he can serve it etc. it's fucking hard work and the moment where the mum in the ad flops onto the lowest chair to a cursory thank you looks painfully familiar.

Yeah, we're kind of a 70s family in that way and yeah, I feel pretty guilty about it, but there are good reasons why right now this works for us (not least the DH's ridiculous work schedule).

What I hate about this ad, though, is that it fast-forwards to the moment after I serve dinner on Christmas day, when i have sweated through my new Christmas jumper, my jolly nickel-based Christmas earrings have turned my ears black and red, my hastily-applied mascara has come off and I'm just too pissed to be polite any more. Not what I want from my Christmas ads. At this time of year, I want to be looking forward to the fantasy... Smiling children, glitter, magic, family enjoying each other's company etc.

So sexist - yes, but representative - yes (in a metaphorical way at very least). But more importantly, just a bad ad.

XeniaWed 07-Nov-12 18:38:49

This is not getting any better. I was hoping his hobbies might be philosophy or knitting or feminist politics or supporting human rights abroad or whatever but he is unreconstructed working class male made good with all the sexist baggage that brings. They should have recruited from Eton not at Grantham Fine Fare store hand...

I thought anyone was capable of advancement if they tried hard enough Xenia. Thats what you say in a lot of your posts.
The way you gaslight on these boards Xenia would put a lot of abusive partners to shame!

Just read the fail link and found this depressing

Kate Stanners, executive creative partner at Saatchi & Saatchi, said the ad was designed to acknowledge how mums 'always put everything and everyone before themselves, expecting nothing back other than a contented silence on Christmas afternoon.'

Kate Stanners, you're fired.

God, Asda surveyed 16 mums. And then misunderstood what they said.

"contented silence"?

This is actually indicative of how London young agency employees see mums and northerners, honestly.

Not to out myself but I worked on 2 recent christmas campaigns for a food supplier and our very very well known PR agency trotted out the same old tripe in different formats, when I pushed back I got a "well we had a think about mums". They just don't relate, and these were young female PRs not male.

Thanks for that link Kim

Hate the line at the end 'The feminist movement does itself no favours when it picks the wrong battles'. Bullshit, this isn't a battle its an irritation and frankly if I'm irritated by something I'll say so, I won't wring my hands worrying if I'm picking the right 'battle' or not.

Typical Telegraph.

I'm not a movement, I'm not an 'itself', and the advert is shite.

It's just bloody annoying in a massive way, it really grates. Sometimes that kind of thing works, but they really missed here.

Xenia

I'm middle class and I have a Northern accent. Because, er, I'm from the North!

IMO Louisa peacock in the telegraph is about 12.

Phew. At least the mum is attractive.
Lady. You're missing the point

Just googled.

Yes. She's a little thing. Shouldn't worry her head about it. ;)

Some people can only afford cheap food and hope to slump in front of the telly afterwards.

"...expecting nothing back..."

Ah, so that's where I've been going wrong.

I'm 42, don't have kids, my parents/PILs go to my sister/SIL's family to do the traditional DGC-ripping-paper-off-presents and turkey dinner thing. DH and I have a nice bit of steak, give each other presents, and watch the big film. 'Christmas' as depicted on tv ads is an increasingly alien concept for me - it wasn't even like that when I was a child in the 80s.

At least M&S and their glossy food porn is smart enough to acknowledge that there's a sector of the market that doesn't fall into the 'mums make Christmas' experience.