to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

I'm a working-class male, by 'eck.

I reckon middle-class men are far more sexist.
But I'm too busy eating 't black pudding, now where's my whippet?
And the ferret's nicked me Woodbines. Off to feed 't pigeons.

Gideon, Dave and Nick are far more right on.
Working-class? Scum of the earth.

I bet he doesn't even own an island.

Xenia - your remarks beggar belief. I struggle to believe some of what you say, the rest leaves me rather stunned.

Rather a dozen mis-conceived Asda adverts than any more of this bizarre, and frankly, ill-mannered claptrap.

I wouldn't worry about Xenia. My personal belief is that she is actually a cleaner sitting in a grimy bedsit pretending to be a high flyer tapping away at her keyboard with a Lambert and Butler burning away in the overflowing ashtray.

Xenia do you mean to come across as such a vile snob? are you drunk?

www.brightcecilia.com/forum/attachment.php?attachmentid=3089&d=1238497906

You lot are criticising the advert produced by this unreconstructed working class male with his virtually all male cronies on his board who likes sport and think women belong in kitchens. I am just explaining what is there from the top down at ASDA.

She is always a nob TBH.

Its totally normal in Xenia land.

wow its usually me that gets hammered but xenia you have spoken some utter crap.

ffs it an advert not the taliban shooting girls in the head or female mutilation get a grip people.

Xenia, you're a hoot.

but surely this campain would have had the final say from wal mart head office, middle america where women are expected to conform in a certain way.

Daddelion, shouldn't yer wife be feeding the pigeons ? You've got fags to smoke, put your feet up. You've obviously not chained her to the sink strongly enough

It is the British equivalent though of the Taliban, sexism, women cooking, men sitting around. The ASDA board in microcosm etc although I think they have promoted one or two women since the list above. I hope the next CEO is female though. We have just lost two CEOs of top 100 companies who are female in the UK.

We will keep having sexist ads like this until we getm ore women on the ASDA board rather than on the check outs and cleaning the floors.

Xenia, dear, for all your (fanciful?) talk, you sound deeply, defensively, unabashedly...working class.

And there's nothing wrong with that.

NOthing gives one away as much as an obsession with which 'class' others 'belong' to.

asda = taliban

bbbwwwaaahahaha thats hilarious

I just listened to how he talks. For goodness sake we do it all the time. I couldn't care less what class I am but working class men who are into sport and are white sadly often have very very old fashioned views about the position of women and I am afraid that having seen him on the youtube videos and heard how he speaks it all becomes very clear.

Wife's working down t' pit.

But she'll be back to scrub house, we're poor but clean.

would you say all the swathes of men who watch rugby, polo, formula one, motor sport, golf etc etc etc are all working class.

thats got nothing to do with it.

Most of my male friends are white, working-class and like sport.
Misogynists to a man.

2010
"It was his first speech as Asda chief executive and an attempt to explain why sales have fallen.

But Andy Clarke is probably wishing he had kept his mouth shut after admitting that his supermarket's food is not up to scratch.
Shoppers rounded on him after he scored a spectacular own goal confessing that fruit, vegetables, fish and meat sold from his 377 stores is just not good enough.
His gaffe has been dubbed 'a Ratner moment' by some insiders, a reference to hapless jewellery boss Gerald Ratner who called one of his products 'total crap'.

That business plummeted in value in 1991 after Mr Ratner also said his earrings were cheaper than an Marks & Spencer prawn sandwich and 'probably wouldn't last as long'.

Mr Clarke said: 'Food quality is something Asda hadn't been as focused on in the past as it should have been.

'Some of the things we were doing at the start of the year was not right for customers.

Last year at Christmas we talked about our Extra Special premium range, but hadn't done enough work on the product to allow us the credibility to shout about it.

'I'm very passionate about food values and food quality. It's something we haven't spent enough time talking about or working on.'

Mr Clarke, who started in May, was trying to explain falling sales over the past three months, when Asda lost market share to rivals Sainsbury and Morrison."

if you dont like the ad dont shop there, whats the problem.

I am really enjoying this.
ASDA training video - nice working class accent there too.

I find it fascinating that a person's relationship to the means of production can be deduced from one sentence. Really. In case we were supposed to believe the character in the advert was actually working in middle management and able to support a young family financially, with a wife either at home or working significantly fewer hours, as she seems to do all the housework and childcare. But no, he definitely can't be- from that phrase alone, we know otherwise. Thanks. Somebody tell the Office For National Statistics there's no need any more for those dull questionnaires.

It would be much more representative if he had a posh accent.

Asda where the posh people shop.

Another one and our handy Andy stars in this one too - sounds a bit better on this one but still the Northern vowels. Trust he says uh instead of u