to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

If only Christmas was as happy and joyful as the advert, in some homes this is not the case, people are lonely and have no money/no friends or relatives to share it with. . Of course Asda couldn't show Christmas as being miserable though can they?

In our house dh does the dinner as he does a better job than I do when it comes to having everything hot on the plate at the same time. He also puts the lights up outside and the kids do the Christmas tree.

I do present buying and wrapping and also work to pay for such items along with dh .

I also hate hate hate the mother depicted in this ad.

She is a control freak. The way she dismisses her husband's thoughts that the first tree is perfect and chooses one herself which is clearly too big to fit in the car.

Then stands there bossing him with her domineering hand gestures as he tries to put the tree in the correct position...

It also reinforces the negative stereotyping of women as fuss budget control freaks who make mountains out of molehills.

I despise both the man and the woman in this ad, they are both massively irritating.

If this is supposed to be an accurate depiction of the average Asda shopper well I want nothing to do with them.

I thought Christmas ads were meant to give us a warm glow and something to aspire to, not make us feel cross and patronised!

"I have an idea. Let ASDA film another ad but reversing all the sexes and see how that goes"

I would like to see the reaction to that!

I'm feeling positive today. The fact this ad has pissed so many people off is a sure sign that sexism is on the way out (even if it will take a lot of time)

ASDA! The 50's called, they want their advert back!

"I thought Christmas ads were meant to give us a warm glow"

So true. The pouffe, the "what's for tea" and the fact that not one member of her ungrateful, lazy, selfish, wretched family even look up to acknowledge her as she finally finishes her "women's work" and enters the room, fill me with misery and a little stabby bit of rage

[email protected]

CEO for ASDA if anyone would like to chat to him!

The only funny thing is the older woman reading 50 shades of shite in the background.

Why did I notice that?!

Okay I looked him up. You can see him in action here:

[Y]]

First of all listen to that clip. It even has a bit of a sexist start to it. Pity the CEO of Asda on probably £4m a year is not female. Why not?
Sexist to the core - wants to play a very male sport and only with a boy - his son.

Secondly he's workingg class - listen to the accent - so likely to have been brought up by a sexist family with old fashioned stereotypes.

"Tesco CEO Phillip Clarke
receives a maximum package of £6,900,00013;
Morrisons CEO Dalton Phillips can expect to
receive a maximum package of £4,000,00014
(the corporate governance watchdog PIRC
attacked Morrisons for excessive executive pay
in 2011 15) provided the chain continues to
perform very well; and whilst an estimation of
remuneration for ASDA CEO Andy Clarke is
not in the public domain, it is thought to be
similarly spectacular."

Not entirely up to date but the board is hardly a model of 50% women...

Andrew Bond
David Cheesewright
David Downie
David Smith
David Dible
Harold Scott Jr
John Longworth
John Menzer
Angela Spindler
Judith McKenna
Company Secretary is John Longworth

I wonder how many executive directors are female?

'Secondly he's workingg class - listen to the accent - so likely to have been brought up by a sexist family with old fashioned stereotypes.'

That is one of the funniest things I've ever read.

He has a regional accent so he's working class?

Yes he is speaking about playing rugby?

Xenia are you serious?

Us commoners play football not rugby!

I hadn't realised that all working class people are sexist, you learn something new everyday.

Oh yes, we can see his class as soon as we hear him speak. He has not changed classes even if he likes rubgy. It is as plain as anything. He's one of those men who has done rather well for themselves but certainly not changed class or left his working class behind. It is there in how he looks and what he says. I am not criticising him for it and of course to get to where he has on £4m a year or whatever from where he came from is great although let him make his board more female than male and then we might like him more. However he is not middle class. Also it is a good thing he is working class as he leads a brand which is very down market. He fits in well. Laughing as I type.

Rugby League is seen as a working class sport up north, Amber.

Yeah we announced a ... " says yeah, not yes. The type of words he uses too are working class.

Here he is again

He even has an index the mumdex so is sexist to the core.

He says "boodgets"

He uses the word "you know" a lot.

He was brought up to think women do domestic stuff. I bet his wife is a housewife. If his wife earns more than he does I will donate £10 to charity and eat my hat.

I am not saying he isn't a nice man although it slal coming over as if the asda board is chocabloc with sexist men but he certainly has stayed true to his class.

This is not getting any better. I was hoping his hobbies might be philosophy or knitting or feminist politics or supporting human rights abroad or whatever but he is unreconstructed working class male made good with all the sexist baggage that brings. They should have recruited from Eton not at Grantham Fine Fare store hand...

www.retail-week.com/blog-asdas-andy-clarke-is-a-good-sport/5039767.blog

Always makes me when there are more people called David on a committee/in a cabinet than there are women. Says it all really.

Waves white flag and admits ....

I liked the Ad

The Grantham Anthem.
www.tunesbaby.com/dm/?x=x7mb4h

Xenia wtf are you on!!???

Why do you think working class Northern men are more sexist than middle class Southern men??
Have you ever had a relationship with a working class Northern man??
I have had, er, 4 long term ones, and never found them to be more sexist than the boys I met at Uni in the South.
In fact, they may they do refer to women as "birds" but they all have been good cooks, looked after the home, indeed seen it as part of their job, changed nappies (the ones who have kids now), one of them is now a sahd, they have all respected my feminist rants views AND they have to a man performed hours of cunnilingus between them.

Ha, the comments section under The Daily Mail article confirm my thoughts on both 1) The Daily Fail and 2) This Advert.

That link is behind a pay wall Xenia.

They should have recruited from Eton not at Grantham Fine Fare store hand

Why?

Should only Etonians get a chance then?

I thought according to you anyone is capable of advancement?

Hopefully in another generation, this sort of ad will be obsolete, since everyone will have moved on from martyr-mothers and buffoon-husbands alike.

My kids are still a little bit too young, but they wouldn't recognise this scenario at all. The're also too young to get the 'hilarious' 'joke' at the end as well, and would be wondering what it all meant, exactly.

But, you know, way to make them question that our set-up, where Mum and Dad are bothe equally capable inside the house and outside it isn't the default - and to be fed a load of old tut about dumped-on mothers and lazy, idiotic, entitled fathers. :(

I love Christmas, present shopping, cooking and all the preparation, but if my Christmas prep and Chrismas Day looked like that, I'd be leaving the bastard.

I'm finding the casual stereotyping of a working class northern male as distasteful the casual sexism of the ASDA advert.

Very hypocritical isn't it.