to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

TBF Asda's fresh stuff is shite. My DH insists on shopping there as he thinks it's cheaper, I can't bring myself to even enter the place (I hate shopping and would always do mine online) but we never buy the fresh stuff.

Surely you must concede that that Asda and Waitrose appeal to a different customer (or do Asda have an extortionate bake your own mince pie range at about £8 for six?)?

I hate supermarket shopping too as do many friends.

Maybe Asda could research mums' views on that little topic and adjust there store design etc so there is less aversion to going into the place in the first place.

If your life is nothing like the woman in the ads, then why are you getting so upset about it?

The advert isn't supposed to make you feel that the woman's life is how it SHOULD be, quite the opposite, it is aimed at women who's life is a little bit like this and the message is, "never mind, Asda will make it all a little bit easier by their wonderfully convenient and and marvelous store".

Lets face it, in many households things wouldn't be done if it was left to the men. Just because your DH is the sort that thinks for himself about making the family dinner every night, has bought and written all the family Christmas cards and has booked your dd a course of ballet lessons without you even thinking about it or mentioning it to him, doesn't mean all men are like that. Get real.

If my h didn't send his own Christmas cards, guess what? They wouldn't be done. He is an adult. Not another child.

Hence we just don't send any of the fuckers.

I don't think the response to the ad has been as glowing as Asda or S&S would have hoped. I think less people see themselves in that ad than was expected.

And wrt extra curricular stuff. Yes. H does all sport. The emails , the availability , the kit, the lifts. Everything. even chatting to the mums
So if they left it to me it wouldn't happen.

Just because your DH is the sort that thinks for himself about making the family dinner every night, has bought and written all the family Christmas cards and has booked your dd a course of ballet lessons without you even thinking about it or mentioning it to him, doesn't mean all men are like that. Get real.

Because doing everything is the alternative to doing nothing?

Doing everything in one area of family life "right ill do ballet" for eg is the best way. But Not either delineated on sexist stereotypes or doormat wife can't trust h to do it.

If he won't take part in family life what is he telling you ?

That is me at Christmas, but I'm nowhere near as pretty or happy as she is. I agree it's sexist crap, but how do you get help from DH? All mine wants to do is escape to his work Christmas do. Had a right to do with him about him going to Amsterdam for a weekend beginning of Dec. He's only just come back from a weekend away on Halloween. He doesn't help at all and thinks it's easy. Where am I going wrong?

Just watched with DH - and he is mightily offended, why couldn't the bloke take an equal share in the prep?

It could have got away with it if they had stuck to a "rewarding all your hard work this Christmas" instead of "mums do everything, aren't you marvellous!"

This ad is sexist

I've just watched it again.

He's playing with the children, and she's sitting down drink

I don't mind either of us going away. You just make site you have done all the crap you need to do first.

I've just watched it again.

He's playing with the children, and she's sitting down drinking wine.

And I reckon he's going to make the tea.

Balderdash, people see what they want to see!

I agree with you.

I think he's going off to text his mistress. ;)

mauren or he's doing the prep for the second family he's got on the go

My DH is the son of a builder (and every stereotypical thing you can say about one is true in his case) I often joke with DH that he was born in the 70s raised in the 50s. His father is the sort of bloke who doesn't know where the hoover is, etc etc.

My DH interferes helps buy all of the presents, cooks all Christmas food, we both wrap, I build any gifts, he does the food shopping (probably in fucking Asda this year.....I would go to Waitrose myself) and I print our Christmas cards.

I love this advert, really makes me smile. Behind every great christmas we have, is me, i make all the effort/arrangements as DP doesn't want to and can't be bothered. Plus i'm a control freak He helps out of course, as i'm sure most men do, but usually the women do the most in terms of prep/planning etc... Don't they!?

Those that are offended by it seriously? I'm sure it's meant quite tongue in cheek.

I LOVE IT!

www.marketingweek.co.uk/news/asda-xmas-ad-sparks-sexist-complaints/4004647.article

It wasn't me!

I liked it, its exactly how my past christmas's have been, and this one was heading before i booked 2 weeks abroad for me and my husband in a sunny climate......my children (adults) groans were a joy to hear!! No sitting round the livingroom with parents, parens in law or extended family......evil cackle....

I shop all over the place and I'm sure many others do as there are supermarkets everywhere nowadays, we are spoilt for choice. I do the bulk of my shopping at Aldi then go to either the massive Tesco or massive Sainsbury which are equal distances from me to get cat food cos the cat is more fussy than the dcs. Go to Asda too but rarely and we have no Waitrose. I don't go to any of them because of the advertising.

Anyway, back to the ad, the husband has one redeeming feature as far as I'm concerned, he's playing some kind of board game with the kids at the end. I loathe board games so I'd much rather fill the dishwasher .

Be honest, whose DH has done any of these jobs without ANY input at all from you, and I mean ANY input, like you even saying or mentioning it

1. Paid dinner money
2. Organised ballet/dance/swimming/tennis etc lessons for dd/ds
3. Bought an outfit for child for a special occasion
4. Checked child's shoes to make sure they fit
5. Cleaned out a kitchen cupboard
6. Bought a birthday card for a school friends party
7. Arranged a sleepover for your dds birthday
8. Bought a lovely present for his Mother-in-law for Christmas
9. Sewn a button on your childs school cardigan

10. Baked fairy cakes for the school fayre 11. Got the Dc's to write thank you letters and addressed and posted them to realatives

etc

My DH does a lot to help actually, and Christmas dinner is prepared between us, but the difference is he's not the one who thinks about it or mentally organises everything. I want my Christmas to be a certain way, and DH wouldn't bother with most of the stuff we do, so I do it myself or I ask him nicely to do it and he does.

Maureen, as you already said , your DH doesn't bother with Christmas cards so in your house they don't get sent. That would be the same for us, but I want and think we should send cards to the family, mine and his, so I organise them myself.