to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

Just watched the advert on YouTube and although I agree it's sexist it did make me chuckle especially with the Mum hoovering whilst holding the baby on her hip! I think it's supposed to be something most mums can relate to and laugh, not to be taken too seriously.

In real life at work I think they'd like this advert as we'd all snigger at how we run around like headless chickens at Christmas and get stressed when we shouldn't and how useless men are (yes very sexist I know).

Well I'm a Morrison's gal and I think they are considered further down the pecking (scoffing?) order than Asda.

If your life is like that you are a walking doormat. NOT a caring mother. A caring mother worries about setting the example to her kids of being a woman with rights, feelings and being worthy of consideration.

NOT POUFFE GIRL

Pouffe Girl

CheungFun - agree - reminds me of me when we have any sort of event! have been heavily criticised for being an "oppressed woman" but in some families if "you" (whether male or female) don't do most of it no one else will/can.

However to represent other families where maybe Dad does most of the work - they should do a part 2 of the advert to show a Dad doing everything.

Or even better one with everyone doing something - to inspire!

As most have said - ad was meant to be light hearted.

I know the ad was meant to be lighthearted but watching it didn't make me feel lighthearted, it made me feel depressed.

And ads don't usually bother me, even the fat opera singer ads!

Instead of just thinking of the ad as sexist - perhaps its meant to be a represenation (to a greater or lesser extent) of what happens in a large majority of households up and down the country. Some families will split the chores up, some will have the woman doing 100% of everything, with everybody else in between.

Unless you high flying 6 figure earning mums pay someone else to do the druggery for you - you'll still end up wrapping presents and writing cards just like the rest of us! If you are a single mum then you will most definately be the lady in the ad.

My DH puts up tacky outside lights and inside decorations (making our house look like Santa's grotto) and last year I said I wasn't dressing the tree (despite him saying I make it look better) and it was fine. He will cook the dinner - but that's because only he will be eating the meat. He will sign cards if I put them under his nose but I will address the envelopes so that the postman can read where they have to go. I hate physical shopping so I can spend time internet surfing to get the best bargains and have it all delivered to me!

And I don't like shopping at Asda

WorkingMummyof1 - yes it's as if the person that does it all just has better eyesight and smell so gets to the jobs that need doing before the other person even realises! I like the idea of an advert with the dad looking stressed and running around like a maniac too!

Yes the comments about the 'asda demographic' implying they are downtrodden, well bollocks to that, bollocks to MNers not being like that 'cos they all shop at waitrose.

Hop over to relationships purlease!

Downtrodden isnt determined by class or where you buy your weekly shop.

I also think people will shop or not shop at Asda depending on what's nearest TBH.

Ive shopped at Waitrose, not because im MC, but because it was the only supermarket where I lived at the time, bar the tescos that was about 6 miles away.

If I lived near an Asda, id probably shop there in part [I like to shop around]

I am middle class, many of my professional friends would probably fit into the Asda idea of who does what and in which house, tbh. It's no coincidence that Asda have designed an Ad aimed at women who do fucking everything. I don't like it, it's not representative of my life, but it is representative of many lives and particularly the Asda demographic.

It's a bit hand wringing to suggest it's snobby.

Bollock to an 'asda demographic'

I dont fit the 'Waitrose demographic' not by a long shot, I shopped there because I just did

It is snobby.

Hmmm Asda advertises cheap prices not quality...

Who the fuck do you think they want to appeal to?

And have you seen the amount of processed shite?

Jesus Christ.

But different supermarkets obviously do target different demographics. That's just a fact whether it annoys you or not.

Ugh. Who has said that??

Why take criticism of a shop as criticism of a shopper?

Yes, usual that's exactly what everyone is saying.

And are you naive enough to think when the Ad guys sat in their meeting with their brief they didn't discuss the fact that Asda has a particular demographic?

Have you read them usual? I mean read them not skimmed and get strangely offended by the truth?

Asda sells the same amount of fresh stuff as sodding Waitrose

But is their fresh stuff as cheap as Asda's? No, beacuse they are targeting a different demographic. Why does that offend you?

I expected to hate it after reading this thread. I didn't.

Yes, I agree it's sexist and the bloke should have been shown doing his bit, aside from helping her position the tree. But he was clearly joking when he said "what's for tea, love?". He wasn't asking that genuinely. From the looks on their faces the expected response would have been "fuck off". Also, her walking into the room looking at her family sitting round together (dad playing with children, not scratching his arse in front of the tv) gave her a warm feeling.

People are reading far too much into it.