to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

I liked it!

But then I'ma bit of a control freak so like to do everything at Christmas, if I do everything then I get it all just the way I want it.

nothing which makes me think "she'd rather be down the pub".

She's probably never been in the pub, that's for the menfolk.

Should add, my DH would not have asked "what's for tea"

That's a very realistic Xmas for many families molepom. I think the add was attempting to show the quirky disfunctions of many families with the back drop of some comedy Brit flux like love actually or nativity. I don't they have failed I think people identify with many different things.

They make adverts which will work so presumably they think that this will.

If more mumsnetters would get out of kitchens and into board rooms this kind of ad would die a death. Make your new year resolution to earn 10x what your husband does. If I can any fool can.

I shall be spending Christmas day in a luxuty ski resort outside in I hope the sun all day skiing with my lovely children around me and someone else will be cooking. There will be no presents bought as we aren't into things and Christmas is not about consumerism and everyone will be happy. What makes people happy is being outside and exercising and eating unprocessed foods.

Most successful happy women don't tolerate even for a day sexism at home. It's the key differentiator between women who earn under £100k and those who earn over. See women who earn £1k a day thread.

They will have failed though if most people think 'wtf' rather than 'awww'.

I'm not sure it's designed to make people go awwww though is it is designed for people to think. Right I best get to Asda for the Christmas shop.

Hope I think you have just summed up this thread perfectly

I love it

They want you to go buy all your Xmas stuff at Asda but they also thought they were creating a John Lewis 'event' type ad. I'd be interested to find out what the actual feedback from this ad is although I'm not sure they make that kind of information public.

Matalan have a John Lewisy ad out too, it's obviously the thing to do this year, but I don't think it made me ragey. Will have to re-watch

The advert made me well up.

ads really don't work like that though, do they?

(not on me anyway - most of the time I don't remember who they're for even when I like them)

They don't work like for me either I must admit, I tend to go by what I want and where I like it from through experience of shopping, rather than adverts, but surely some people respond to them other wise why do they spend so much on them. There are very little lidle adverts but that is where I tend to buy the majority of my groceries.

Can we start a campaign to ensure people use the word "cry" rather than "well up"?.

Your Christmas present to Xenia - excise "well up" from your vocabulary. Replace with cry.

"If more mumsnetters would get out of kitchens" Fuck you and the horse you rode in on.

I like being in the kitchen, I also like earning lots of money and having my DP in the kitchen with me. I don't earn over 100k yet but if/when I do I wont be paying someone to make my meals for me. We do it as a family.

It's your choice to pay someone to make your food, but telling women to get out of the kitchen is just as bad as telling them to get in. I am capable of being in a board room and in a kitchen. It's my choice. I'm no martyr either, DP and I split everything down the middle, both the work and the benefits.

"Make your new year resolution to earn 10x what your husband does" WTF. DP and I never discuss our earning like this, why would I be in competition with someone I love like this? He's not just a penis with a wage.

Oh, here we go with the SAHM bashing again

I was ok with the ad until the fuckwit husband asks what's for tea when she's just sat down. I think he'd have got a kick in the cock in a real scenario, Christmas spirit and all. Christmas is a busy time in the Chickens household, but as DH is not a thumbless ape or a man with a death wish, he can peel spuds and load the dishwasher as well as anyone. And we do all the shopping online.

Oh fuck - that woman is me - well at least that's how I feel. I fucking hate Christmas, dh works like a bastard so realistically I can't ask him to do more of the prep, he does get fully involved after 23rd and I don't make the dinner myself....but I just feel Christmas is one big long to do list....I avoided it before kids.....and I can't bloody wait till they are old enough to just drop all the crap...

Terrible. Although it does remind me of my mum - she is the household martyr and my Dad does nothing at Christmas. Like many of their generation in fact. The women who roll their eyes and tut 'typical man' but infantilise all men and are such control freaks they won't allow their husbands to do anything 'domestic'. I'm sick of seeing this shite in ad after ad - martyr busy working mum looking after everyone except herself; hapless, lazy dad who can't do anything. Insulting to both men and women and to be honest I wouldn't want my three sons to see this and think it an accurate representation of family life. It certainly doesn't represent ours. Thank goodness for Sky+

Hope - I suppose could have put that better - what I meant was that if the work is shared, then everyone shares the relaxing as well, instead of one person martyring herself on the altar of family. I really do love all the Christmas prep, even the drudgey stressy bits, but it's more of a group effort chez Creamola. If ad woman likes doing absolutely everything, that's fine, but it wouldn't have hurt for them to show someone even just offering help, but then it wouldn't have fitted with the message I read in it, that a successful Christmas must involve the woman putting herself last and lowest.

Xenia, I'm speechless at that post. Doesn't often happen.
Don't even know where to start!
I think that may get the award for the most annoying post ever

Agreed Chickens, nothing wrong with being a SAHM Eau, if you don't cook and clean you had better be ready to pay someone who will. It's a job in itself.

Unfortunately ASDA seems to think it should be a thankless task with no support from family which we should be happy to do.

Xenia, you are my hero.