to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

It could have been a great advert- the hat on, off in the supermarket and the sitting on pouffe and puffing up the overnight bed- all really resonated with me.

I don't understand why they had to show the rest of the family being so useless, it didn't reinforce the message and is really annoying.

Me too Eau can I join you? All that patronising Mum knows best/busy mums/mums are heroes shite. Too much expectation from ad-land to be the perfect mum all the time

IvanaDvinkYourBlad your advert would make me smile and well up.
The Asda advert makes me want to shout at the tv.

'Mums' are obviously the new 'cupcakes'.

I agree with goofus.....I actually quite like the advert although I see that people would be offended. But is it really that much of a big deal. Its meant to be fun isn't it? Not to be taken really seriously?

Now going to run away with goofus (in shame)!

But I even hate those Boots ones Here Come the Girls. Ooh I'm all empowered cos I bought 3 for 2. Get me!

sexist crap - but have you seen the Tesco ad - the one with the lionel ritchie song - the theme being that Christmas is about tracking down an elusive present 0 end oF1

"unmitigated shit"

No one could have described it any better.

I love how 'the mum' is still perfectly groomed and manicured throughout the whole of xmas day though. Yeah right.

I guess too it is advertising - it's trying to pull on the heart & guilt strings of any gullible women out there who can be manipulated into spending money in order to buy some sort of Christmas happiness or harmony for their family. A family actively enjoying themselves or shock horror - actually helping out - would be too much to hope for. The best she can hope for is to see them all slumped around the telly at the end of the day not arguing ( cynical raised eyebrow )

And the Granny is reading Fifty Shades. Trying to remember if my Granny ever read bondage erotica at Christmas time.

there isn't anything in it that suggests the woman in the ad itself hates doing it, is there?

Oh no, she looks absolutely joyous throughout!!!!

I liked it

sorry

[drudge]

Yeh, that was kind of my point LaQueen - sorry if I didn't make it clear !

I just think maybe the demographic the ad was aiming at may have low expectations of what constitutes a happy family life - judging by that final shot of them all sitting around watching the telly and the last line from the Father.

Didn't look like a bundle of fun to me

I'm glad someone started this thread. I saw it last night, and then spent five minutes swearing at the telly.

If I'd done EVERYTHING for Christmas while my useless fuck of a husband sat on his arse, the question 'What's for tea, love', or whatever he said would have been answered with 'A cockpunch and then a divorce.'

I love Christmas, and doing things for my family mostly does fill me with joy. But we are a family - we're all in it together. I just don't see why my entire festive season should involve non-stop stress and drudgery by dint of my owning a vagina.

Twitter seems to be united in its disdain for the ad too.

I quite liked it, excluding the feckless father and attractive others belonged into the background that is pretty much how Xmas feels to me as a single mother.

That should be feckless husband not father.