to think the new ASDA advert is the biggest pile of sexist crap in a long time

[MaureenLove]

to think its trying to APPEAL to women? dur!

Seen quite a few women on Twitter saying they love the advert and it is totally them.

I am actually really that people think its normal and unremarkable and funny that the person who cooks Christmas dinner does all the clearing up afterwards. I mean, WTF?!? I know some seriously sexist dinosaurs and even they manage to get up off their arses and load the dishwasher after having Xmas dinner cooked for them.

Seriously anyone who thinks its normal to cook AND clean up Xmas dinner is a control freak martyr. I know someone's going to come along and be all "Oh I like the dishwasher loaded just so and I wouldn't trust anyone else with the good china" but if that's so you are a CONTROL FREAK MARTYR .

I think it's sweet. Luckily my husband isn't a lazy bastard, but I quite like the advert and let's be honest, for most of us it's true

I saw this ad last night, and thought the 'family life' it portrayed was so grotesque that it must be leading up to a really good punchline. Then it didn't.

It's like that Boots advert from the last winder.
Poor diddums has a cough and she is clearly very ill but is still doing everything for everyone. Ghastly.

Everyone here shops in Waitrose anyway.

I think it's fair enough if some people aren't bothered about Christmas. I completely understand. However, once you have kids, unless you're happy for them to go without a Christmas, I'm afraid whether you're bothered about Christmas or not it irrelevant. As a parent you have a duty to shoulder some of the boring Christmas chores.

It's great if you personally love Christmas and you enjoy doing everything and don't mind running round after everyone.

But not all women feel that way and are left with the burden of doing most of it because it's expected of women.

Didn't you see, it actually said 'Behind every great christmas, there's a mum'. And not only that, but doing everything is meant to give you a warm glow.

Really annoys me that my daughter sees this crap and absorbs that message.

I am like her at Christmas, just much fatter .

Of course, people get a warm glow from doing lovely things for their family.

But when one person is expected to do all the lovely things by dint of being female, somthing is amiss.

Sums up perfectly life in my house at Christmas - and I wouldn't have it any other way.

They should switch the music in the ad to 'God Rest Ye Merry Gentlemen'. Would be more apt.

As I said before, to all those who love doing everything at Christmas, that's great, it really is.

But can just for a minute put yourself in the shoes of a woman who doesn't want to be lumbered with all that?

What a bag of shite. Sexist shite.

However, the main purpose is the commercialisation of festive events - i.e. they are sending the message that You Are Not A Mother if you don't spend a fortune (at ASDA, presumably) on food, decorations, clothes, cards, gift wrap, bedding, gifts etc etc. (And a sponge to wash the shit of peoples shoes too, seeing as to how you are a second class citizen )

All advertising is trying to get you to buy stuff otherwise you are obviously only part human and your existence futile.

I only watch cbeebies these days anyway, so won't be getting the rage anytime soon from this.

Those who love doing it all at christmas wouldn't you also love having a competent, helpful family who ran around after you while you lunched with friends/went down the pub/watched a film/had a nice peaceful bath?

Both me and my 16yo DD find the ad horribly sexist and we're quite angry about it, and feel awful for that poor martyr daft mug woman. We watched in disbelief as she did absolutely bloody everything. Grrrrrrrrrr.

Why should your partner and kids get to live like they are in a hotel with staff to cater for their every whim?

That is my christmas, i do everything.

I don't mind that at all, it's my choice.

I don't mind the advert. I can see why it would make some people stabby though.

ashesgirl yy to "Really annoys me that my daughter sees this crap and absorbs that message"

Imagine the advert with a slightly different slant - 'Behind Every Christmas. there's a Family" - showing the children making hand-print tree decorations for their parents, a little boy hiding a home-made card behind his back, a mum taking the children sledging, a big sister lifting a sibling up to put a star on a tree, a dad peeling a mountain of veg, a dog with antlers on (awwww) and a grandad reading a story to a little one, a grandma looking dotingly at nativity pictures... same rosy-glow but none of the pressurised and misogynistic slant. Whether it is 90% of mums who do the leg work at Christmas/New Year is a moot point, I think. There is possibly an underlying message in the advert that it is all at the cost of the mum's own sanity and self-worth (sitting on a foot stool) and the man's (pushed into background with tree choosing) - all subjective, of course.

ASDA are not only perpetuating the P&G 'sponser of mums' shite (they must have thought it was successful ) but have missed the point - Christmas is about family - not making it all about the Buying of Stuff and for one person (mum OR dad) to shoulder the burden of making it perfect.

Havent seen the advert but surely it is THE LAW that whoever cooks the meal does not wash it up? That was my understanding. When we host DH and I are a team, a well oiled machine, I cook, he clears up, lays table, gets people drinks, clears away etc etc.

I recognise a lot of me in the advert. Doesn't mean it's funny though

I loved the John Lewis advert last year with the little boy excited about giving his present. And because I liked the song on it.

This ad makes my blood boil. I reckon I probably do a little more on the Christmas side of things but that's because in my family it has always been BIG and not so much in DH's. He is however, with every year, getting in to it more and more. Plus we both do present buying/food shops etc. He picks cards cause he gets lovely ones.

New flash ad is irritating too.

If I see one more 'mums' advert I might actually go on a killing spree.

My husband loves Christmas, absolutely adores it, but because he works killer hours commuting up to a job in London every day and works right up 'til Christmas Eve and usually goes back the day after Boxing Day, there's not actually THAT much time for him to help much at all. Sure, he'll help get the tree and he'll pay for most of the food, presents etc (I work but don't earn nearly as much) so yes, why shouldn't he sit back and enjoy the precious couple of days that he has off to enjoy Christmas? I LIKE doing it, LIKE organising it all, LIKE the chaos and build-up, LIKE doing it my way and most of all, I LIKE making it a really special for him, me and our two young DS's.

You have to laugh at the "husband" waving a tea towel at the smoke alarm in the background as "the mother" comes in with a perfectly cooked turkey.