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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

to think the new ASDA advert is the biggest pile of sexist crap in a long time

999 replies

MaureenLove · 05/11/2012 11:52

to think its trying to APPEAL to women? dur!

OP posts:
ashesgirl · 05/11/2012 21:28

Exactly. There's nothing wrong with shopping at Asda.

It is, however, a terrible advert.

ashesgirl · 05/11/2012 21:31

I think we should tweet them about what some 'real' mums here on this thread feel about their christmas message.

HeadlessForHalloween · 05/11/2012 21:32

"Id love to get a truely honest answer as to who buys [goes out and gets] and wraps all the gifts at christmas time among the MN members. "

DH and I decide together what the dcs and other family etc are having for xmas, plan the budget together, I buy probably 2/3 of it, online or in town, dh picks up bits too, other stuff we pick up together. As I said upthread, this is because dh works away all week.

Wrapping- I do small bits in the day while the kids are at school, but the rest we wrap together over a couple of evenings and dh secretes it all away in the garage/shed/kitchen loft in bin bags. I cook christmas dinner, I enjoy it, but I've never washed a single plate or glass on the day, dh does it all. He also helps with the serving, setting the table etc. We are equally busy on the day, I prefer cooking with a few glasses of wine than sorting out the batteries/assembling a zillion toys.

Most importantly he respects me, as I do him. He would never let me sit on a shitty pouffe after slogging away in the kitchen, and he would never say "what's for tea love" the second I sat down.

It's not about who does what, it's about respect for one another and not being an entitled fat twat sitting like a dependant child while wifey serves you dinner.

The ad could have been salvaged by scenes of the husband helping with serving/dishes/attending to the guests.

FreudiansSlipper · 05/11/2012 21:41

another message as loud and clear though not in the least bit amusing as Mr Chumley Warner's Women Know Your Place

FromEsme · 05/11/2012 21:49

HATE THIS.

It has given me the rage.

Not least because my own mother organises EVERYTHING, no-one else in my family really cares and she then gets all maudlin because no-one cares that she sent cards to all our second cousins and made her own christmas crackers.

I have told her time and time again that she doesn't need to bother, but she insists.

Pixel · 05/11/2012 21:50

I agree with all this, believe me, especially the pouffe bit and the fact that not one of her ungrateful family even bothers to look up when she slinks exhausted into the room after doing the washing up.
However, since she has had to organise absolutely everything I think she should have thought about rustling up another chair. Just sayin' Grin.

Btw, I watched the ad on the link further down, did anyone else read the comments below? This one made me laugh So the man is basically so emasculated he can't even choose a tree? Why not hang his balls on it for decoration

AlexReidsLonelyBraincell · 05/11/2012 21:50

Ah but there is a fair bit of it upthread, all this C1 and C2 stuff, and negative comments about the Asda demographic. It's ironic that a thread about sexism is tainted with classism. (I'm not certain that is even a word but what the hell).

I don't know why I keep coming back to this, but hate the 'Chavsda' attitude that prevails on MN. It's just not nice, and I'm no queen of the fluffy bunnies by any stretch.

ConsiderCasey · 05/11/2012 21:51

I know who I'd rather be - the lazy arsed dad.

I may not have an ad banging on about how wonderful I am and I may be too stupid to choose a Xmas tree, but at least I get to sit on my arse and enjoy Xmas whilst my wife runs about like a headless chicken. Grin

MaureenLove · 05/11/2012 21:52

ol oh come on - it aint harrods is it?

still no excuse for shoddy verts

OP posts:
foslady · 05/11/2012 22:13

So come on Saatchi & Saatchi, what was the name of the person who pitched this.....and who signed this off at Asda.........???

goldface · 05/11/2012 22:15

I just watched it while running at the gym and nearly tripped over my chin. Hideous bollocksy sexist nonsense. But I did think, like Pixel, if you are going to martyr yourself to an unnecessary singlehanded festive operation at the very fecking least find another chair so you don't have to plop onto that ridiculous pouffe.

squoosh · 05/11/2012 22:20

I have just seen a hideous Littlewoods ad where clever girlfriend looks after Christmas shopping for silly, inept boyfriend.

We have whooshed back in time and no one told me.

Darkesteyes · 05/11/2012 22:21

Alex Reids. i agree. Thats why my problem with Asda is not only this advert but also the fact that they use workfare.

AmberLeaf · 05/11/2012 22:22

Was dad too stupid to choose a christmas tree? or did he choose one, but his controlling wife undermined him and chose another, which incidently turned out to be too big for their car.

I think shes a controlling narc and he should LTB Wink

MrsWombworries · 05/11/2012 22:32

Sent alink to this thread to Asda earlier today.

Hope I didn't break any rules.

ethelb · 05/11/2012 22:34

@amber I think she's a martyr/control freak

KRITIQ · 05/11/2012 22:54

Reason 247 I'm glad I don't have a tv but omfg, it's ghastly isn't it?

Yes, it's the 21st century animated, British version of a Normal Rockwell painting where perfect mother tends to every need of her family perfectly, with boundless energy and poise to achieve yes, a perfect Christmas. Yes, the message is "woman, this is your duty, do it or you are a failure."

But, this will be just the sort of advert that the men's rights fellas will hold up as an example of how society "duz notz valuz menz," because nasty feminists have taken over the place and fathers are obsolete, yada yada yada.

Get beaten with a stick twice on this one. Big FAIL Asda alongside refusing to speak to the No More Page Three campaign about their advertising in the Sun when at least Tesco and Morrisons are at least willing to discuss a possible change in their advertising policy . . .

squoosh · 05/11/2012 23:11

Good point about her martyr mum routine failing with regard to chair requirements.

The New Year ad will show her weeping and rocking in a corner whipping herself with birch twigs for neglecting her chair duties so heinously.

KRITIQ · 05/11/2012 23:13

BTW, anyone got an email contact for Asda to complain - perhaps say you won't be shopping there and why? I've had a quick scan of the thread but haven't seen any.

UltraBOF · 05/11/2012 23:39

I hope she can at least get him to dig a nice big hole for himself under the patio, because that's where he'll be come New Year.

squoosh · 05/11/2012 23:42

The Easter ad will see her mumbling something about creased doilies whilst being led away by mental health professionals.

5dcsinneedofacleaner · 06/11/2012 07:34

I saw it yesterday and it didnt occur to me to be upset by it tbh. Its not a great ad but i think it depends on who you ask if it true to life or not. I know amongst friends and people at the school etc this woud probably be pretty true to life for people i know (apart from dh who gets the tree and helps with cooking although i actyally admit now i do probably 90% of christmas stuff).
Once again i have failed in my mumsnet "being offended"test Grin

MaureenLove · 06/11/2012 07:35

Helps ? With the cooking. Why is it his role to help ?

OP posts:
5dcsinneedofacleaner · 06/11/2012 07:37

Because i do most of the cooking normally therefore he helps me just as when work is busy i "help" him in the evenings even though its technically my responsibilty anyway as its half my company.

rogersmellyonthetelly · 06/11/2012 08:16

Present buying - we agree who is getting what together. He does his side and I do mine. Kids we both do toys r us run, I generally get the stocking fillers as I'm out and about more. He wraps anything square or rectangular, I wrap odd shapes as I'm better at it.
We both cook Christmas dinner.
If he came in to find me busy and asked what is for tea, he would be asked to go and ask the fairy in charge as I have no idea. But then he isn't stupid, useless or sexist as the advert suggests, so he wouldn't ask anyway.