TRIGGER WARNING
It's a "figure of speech"?!
I'm afraid you did NOT give a great deal of thought to my post.
It's a phrase in common parlance, because it means something very, very, very terrible. (Would you like me to tell you about the experiments on children just like mine? Mengele was quite fascinated by twins.) When we talk about nazism, we are directly referring to one of the worst events in human history. A state sanctioned mass murder of Jews, the disabled, homosexuals, communists, Roma travellers.
If the term was as meaningless, and figurative as you are trying to claim, you wouldn't have been using it, eh? It would not be so important to you. It is important to you, because it is a powerful term about very sickening things.
Do you use homophobic and disablist slurs to refer to things you think silly, too?
I don't know why you would diminish the atrocities, because I cannot see inside your skull. Although I have my suspicions.
The first time you used the term earlier, someone else pointed out part of why it was problematic. You were enormously offended at being silenced, was it?
You then followed it up by continuing to use the term, but in quotation marks, top of page 12.
And now you follow it all up by claiming that this censorship of an advert, and some mothers making other mothers feel shitty, "wouldn't be out of place in a fascist society". I think you still fail to grasp the sheer scale of what happened in Nazi Germany!
Meanwhile, while you try to dumb down some of the most forceful terms we have for humans' evil, for the sake of your little point here, events occur across the world, that ARE actually remotely similar to Nazism.
"It must never happen again". That pledge isn't being kept, and no fucking wonder.