i think that sensitivity hits on some of the concerns.
Presentation (clothes, make-up, hair, style etc) ARE all symbols that refelct something about ourselves. Even if it's just that we can only afford/want George from Asda. People can see that (not the actuall brand, but the effort, style etc) & it does make an impression.
We have social mores of how people 'should' look. Those of you saying that you wish to look taller - why? Because society tells you that tall = power. Attractive = power. Rich = power.
We all know these things and when we leave the house we are sending out messages.
I work in a school where almost any kind of clothing etc is fine. How students dress very clearly sends out a message about which group they hang out with, the money their parents have, their sports/drama activities etc.
Why women see high heels as 'attractive' is because we have absorbed the norm that tall, long legs = good. therefore we (some of us) like heels. men are meant to be naturally taller. those that aren't often have comments made (maybe behind their backs) or if they wear built up heels they may also get comments.
So, even when you say you do it for yourself, you are still conforming to what a patriarchal society has 'decreed' is attractive & wanting to feel that way.
In Mauritania, fat is beautiful here . If wanting to be 'slender' was natural, then there wouldn't be that situation in that country. What it shows is that people conform to the norms of their socieites. In a patriarchal society, the images of women are therefore subject to the views of the patriarchy. All of us are part of that society. Whether we acquiesce, or defy, we still continue to respond to the messages and norms of our society.