There was a lovely guy who had phoned in to Woman's Hour this morning in response to this issue. He felt that the problem about the dodgy implants (it was a discussion as to who should be responsible for getting them out/replacing them) was the deeper issue that we live in a male driven society where women are valued because of their attractiveness, and this was wrong, and resulted in people having this surgery.
I am not quite sure how the return to 'real' can happen in the media without it having some kind of commercial benefit because, as Hully says, the fashion/celeb/media thing is all about money. In the past the majority of women were NOT binding their feet and strapping themselves into corsets and whatever - these were only the tiny numbers of the upper classes, because fashion was not for the masses. Most women were working and wearing fairly generic clothing, which changed little over time, because they couldnt afford it, and it was not directed at them or practical for their lives. Its only since the film industry got going that fashion began to filter down to the general population, and post war this took off until we have reached the point now where 'fashion' and 'celebrity' is now targetted at every part of the population.
I agree that it is a woman's choice, but like many things which are choice (such as the right to vote for the BNP) its a sad state of affairs that women have been objectified to such a point that society has created an ideal which neccetates surgery in order to achieve it, or portrayed porn-bodies as normal. Its not just boobs, and its heading to full on genital 'correction', which is whats even more worrying. And as usual, its women who tend to be the subject, although there are beginning to be men who are having 6 pack surgery and more men having botox. Havent seen much evidence of men having penis enlargements though, and you can bet our bottom dollar that if it does head that way, it wont be to the detriment of sensitivity (unlike with breast or labial surgery, but hey, they are women, eh)
And actually, under the burkha many women are completely hair free, painted, plucked, purfumed and dressed head to foot in the most expensive and glamourous clothing (and lingerie) that they can afford. But thats only for their husband to look at.