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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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Original poster

..to love the harvey nics walk of shame ad

435 replies

spiderpig8 · 09/12/2011 17:21

OP posts:

chocolatejelly · 12/12/2011 11:47

I LOVE it

Prolesworth · 12/12/2011 11:53

To the people that love it: why?

carocaro · 12/12/2011 11:55

I love and like it, they all look like they have vomited and had smelly sex with a gopping man all in a tight fitting Jane Norman dress, whereas the last girl looks like she's been on a fairytale date with a prince charming who did nothing but lavish her with champagne and only kissed her hand.

I wonder is it specifically for those gals in Newcastle famed for an evening out in Winter, coatless?

Says me who once vomited outwide Waterloo station waiting for my flatmate to bring me fresh knickers and my make up after being out all night long with the girls (no smelly sex I hasten to add) and yet so much fun!

SeeLyon · 12/12/2011 11:56

i love the walk of shame
said irojnically - no judgement on sex shame - just embarrassement at being wrongly attired

think to use common looking girls in advert for up market store is the worst bit
vair judgey

carocaro · 12/12/2011 11:56

It is totally elitist, those who are rich and can afford a £500 frock from HN's are better a coping with a large night out.

HollyGhost · 12/12/2011 12:00

Of course rich women cope better with large nights out, they take a taxi home.

the weird part is that Harvey Nicks will presumably have tried this ad out on focus groups, who loved it

which rather suggests that sneering at the less well off is something their target market do

diddl · 12/12/2011 12:03

I think it´s just that the others look dishevelled & in badly fitting dresses.

Why couldn´t they just be wearing not so nice dresses as the HN one?

(Although that is horrible, so maybe the others had to look like cack for that one to seem half way decent.)

MistleTobyLeWolef · 12/12/2011 12:03

I don't think it's vile. I don't think it's misogynistic. I don't think it's 'fat-ist', considering that several of the 'walk of shame' girls had model figures themselves. I have done the walk of shame several times. Once wearing a ballgown and carrying my shoes and stockings. 'Walk of shame' is an amusing term and nothing more. The only shame in it is that you will be wearing unsuitable clothes, last night's make-up and might well have sex-hair. The 'shame' part of it is not something that anyone I know takes to mean that it's shameful to have had sex. It's about looking a state.

It's silly to ask why there are no men doing the walk of shame! A man in last night's party attire is likely to be wearing a shirt and jeans, or a suit. Hardly something which will turn peoples' heads the next morning. So it wouldn't work with the concept.

I do think it's a bad advert, though. The woman at the end was still clearly doing the walk of shame in last night's clothes. It's hardly like her dress is standard daytime attire any more than the other dresses in the advert.

YANBU for liking it.

snuffaluffagus · 12/12/2011 12:03

Why have none of them got coats on?! Insane. Weird ad really, I'm not offended as such but.. I don't like it.

LEttletownofBOFlehem · 12/12/2011 12:04

Good point, HollyGhost. Makes sense.

ISawPINOTSnoggingSantaClaus · 12/12/2011 12:08

It's a fucking awful advert.

grumplestilskin · 12/12/2011 12:51

I agree that the shame part of "walk of shame" was never about one night stands, in my day it was the shame of sitting next to freshy showered office people while you reaked of fags and booze and had make up running down your face, plus unsuitable clothes for 8am.

And it was shame in a funny way, not real shame

It was always funny, and then you'ld walk in the door looking like that and your housemates would all pounce on you for gossip of the night before. Was fun. Nowadays I always get home to my own house at a sensible hour to let the babysitter go home...

onefatcat · 12/12/2011 12:55

Harvey Nicks are trying to say that you won't be ashamed on your way home from your all night party and one night stand if you are looking stylish in one of their frocks, rather than the tacky too tight numbers of the other girls! Don't really see the class issue? If you dress like the other girls you would be ashamed, regardless of you your 'class'.

grumplestilskin · 12/12/2011 13:01

also at my school prom every aimed/planned to do the "walk of shame" - i.e. be seen out having breakfast in town still in your ball gown the next morning, there was no implication of sex it just meant you had managed to stay up and party all night. Some people who didn't manage to party all night used to go home for a sleep, get up, put dress back on and go into town pretending to have been one of the last men standing but they were always outed because their hair and make up would be re-done and they wouldn't have been seen at the parties after 3

onefatcat · 12/12/2011 13:03

Don't we all sneer at those girls we see in ridiculously short, tight, trashy and revealing outfits?? I don't see what it has to do with class- being less fortunate doesn't make you dress like a hooker!

And the point of the advert is that the Harvey Nicks girl is doing the same as the other girls, returning from her all night partying, but just with more style!

(not sure Harvey Nicks will give you a perfect figure, but it is an advert after all- they are prone to suggesting the impossible)

Alouisee · 12/12/2011 13:12

To me the advert implied that the dress you wear should carry you through night to day or day to night.

Anyone will look better in a well fitting, well made dress. No one looks good, night or day in a cheap glittery, nylon tube that doesn't fit properly.

It's a reverse take on the daywear to evening wear outfit.

daenerysstormborn · 12/12/2011 13:15

but they make it a class issue by putting the girl at the end in a £700 dress.

grumplestilskin · 12/12/2011 13:16

the gold one at the start looked very versace to me, once you go to top end prices they begin to look like market stall hooker clothes again IMO

Alouisee · 12/12/2011 13:18

Class has nothing to do with the price of a dress.

MistleTobyLeWolef · 12/12/2011 13:23

I still disagree about the class thing. Nasty, tacky dresses like the ones on the walk of shame girls in the advert are available in all price brackets. More stylish eveningwear is also available in all price brackets. Of course the dress in the Harvey Nichols advert is likely to be expensive, because that is all they sell. But any sneering going on is at the inappropriateness of the attire, not the price of it.

daenerysstormborn · 12/12/2011 13:27

so £700 is a normal dress budget?

AnyFuckerForAMincePie · 12/12/2011 13:29

Nasty

And mean

MistleTobyLeWolef · 12/12/2011 13:29

Who said that £700 was a normal dress budget?

For some people it is. For some it isn't. But the point is that for any budget you will find horrid, tacky dresses and you will find classier-looking dresses. Guaranteed.

PsychicSatsumaInYourStocking · 12/12/2011 13:30

felt a bit shocked at the first woman, thought she'd been date raped or something, not really a 'funny' ad as it seemed to catch them all at very depressed/ regretful moments

agree shouldve been some men

the one at the end couldve been a high class whore...

PsychicSatsumaInYourStocking · 12/12/2011 13:32

did they use street cameras? or are they all actors?

did they ask permission! just in case anyone was... misbehaving...

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