I haven't read the whole thread but I also agree this is vile and irresponsible. Awful misogynist shite.
Every single one of the "shamed" women in the ad were either being glanced at or looking to avoid the gaze of a man in the background-strongly setting up the message that they are not worthy in eyes of man.
Grr I am so cross, using a hymn as theme music re-inforces messages of guilt inducing cleanse my soul connotations. And yes the first womans downtrodden body language and ripped tights suggests abuse at the very least-self abuse.
If you like this then you are not doing woman kind any favours. YABVU.