For example:
"So nice to see you again! Let me put your number into my iphone."
Why not just say "phone?" I find it an unspeakably naff indication of how much commercialism has seeped into every aspect of our lives. The other thing I loathe is: "Sent by my Blackberry", for the same reasons.
I know the word 'Hoover' was/ is used in much the same way, and it means we the consumers do a great job of promoting these products for free. We really shouldn't, should we?