Active discussions

Meet the Other Phone. Child-safe in minutes.

Meet the Other Phone.
Child-safe in minutes.

Buy now

Please or to access all these features

Talk
AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

Fuck off Aptamil...

183 replies

MsFox · 16/12/2010 22:57

...with you Facebook targeted adverts.

Since announcing my pregnancy on Facebook, I have been targeted by so many formula companies advertising 'baby clubs'. Aptamil are offering a free polar bear, and '1 to 1 advice'.... I wonder if this advice includes breastfeeding advice? No? Oh... no money in breastfeeding I suppose...

OP posts:
Original poster
MsFox · 16/12/2010 22:58

with your

tis late, and I am ranting.

OP posts:
hogfather · 16/12/2010 23:00

the polar bear is quite nice - havent received anything else since.

Cow and gate didnt even respond Grin

Original poster
MsFox · 16/12/2010 23:01

Does it have an Aptamil logo on it?

OP posts:
backwardpossom · 16/12/2010 23:02

DS loves his polar bear. YANBU though. I took all the freebies, but BF'd him until he was 15 months.

backwardpossom · 16/12/2010 23:02

Yes, unfortunately

Original poster
MsFox · 16/12/2010 23:03

Knew it.

OP posts:
MrsArchchancellorRidcully · 16/12/2010 23:03

Ignore them and change your privacy settings so they can't see your posts. Job done.

YANBU due to their marketing activities but I wouldn't get worked up about it.
When pg with DD I signed up as the polar bear was quite cute and she still plays with him now. It didn't influence, alter or affect my attitude to feeding DD in the slightest but maybe that's just me.

smellmycheese · 16/12/2010 23:04

-gets the popcorn out, puts the kettle on and settles down to watch the inevitable bunfight....

TheHoneydragonsInTheIvy · 16/12/2010 23:05

It will get worse, once dd turned 6 months my letterbox was flooded with "now you've done the best for your baby here's formula which is even better for your growing baby". DD is one on Saturday and I have already had cow & gate emailing me about growing up milk and its superiority to cows milk Hmm

freddiestarratemyhandbag · 16/12/2010 23:06

Since announcing your pregnancy? Shock Do they actually have software for finding pregnant women and targeting them? Shock

Original poster
MsFox · 16/12/2010 23:06

But what about others that see the polar bear?! They're trying to get into our minds....!

OP posts:
backwardpossom · 16/12/2010 23:06

OP, you could get some sort of adblock for your browser - I don't see any ads on Facebook at all using Ad Block Plus on Firefox.

Original poster
MsFox · 16/12/2010 23:07

Vultures Honeydragon. Vultures!!

Yeah freddie... big brother is watching! Happened last time too.

OP posts:
TheHoneydragonsInTheIvy · 16/12/2010 23:08

smellmycheese Grin

I don't think it will be too bad, its more a moan on the relentless amount of bumph they send you re formula bot nothing else. Out of all the Cow & Gate stuff I've been sent I'd say 10% related to food and other products they manufacture.

freddiestarratemyhandbag · 16/12/2010 23:08

Fucking hell!!

I've never even noticed the ads on facebook but I don't notice them on MN either Blush

Unrulysun · 16/12/2010 23:10

I'm not on Facebook and Bounty pack woman came round just as we had some bad news at hospital so we (politely) told her to f off. Where's my frigging polar bear?

hogfather · 16/12/2010 23:10

yes i think it does have a logo on it but even though I did FF didn't particularly sway me in the supermarket (more driven by price!)

Havent even had an email from formula companies tbh except Boots and Bounty and I should have been their prime target

MrsArchchancellorRidcully · 16/12/2010 23:11

If you change your settings so that only friends can see your stuff, they can't see your posts.

Throw any stuff that comes through the letterbox in recycling/use it to line the hamster's cage.

Would women really be influenced to use formula over bf by spotting my D's polar bear? I doubt it - they'd see the brand names in all the supermarkets anyway.

MsKalo · 16/12/2010 23:12

This drives me crazy! How can they be allowed to get away with this? We already have one of the lowest bf rates in Europe and this does not help and also gives extremely misleading info. Good luck with the birth OP, you obviously want to bf! Get as much advice as you can on it, try a breastfeeding meetup for mums, ask mums who have bf for their advice and try the book 'the food of love' and you would probably Like 'the politics of breastfeeding' as has interesting things to say about formula etc. My advice is a baby who feeds constantly for the first few months is normal (!) and cluster feed them in the evening! X

Original poster
MsFox · 16/12/2010 23:12

They are set like that...but I wonder if it's because I use applications on it?

It must work, else they wouldn't do it.

OP posts:
mamatomany · 16/12/2010 23:13

I want a polar bear, we mix fed with SMA so I guess i've got no chance.

splashy · 16/12/2010 23:13

freddie its even more sinister than that. I never even put my pregnancy on facebook but somehow they knew. Think they monitor your internet browsing!

Original poster
MsFox · 16/12/2010 23:14

Thanks MsKalo... this is third time for me, and bf the other two so I'm (hopefully) prepared!

OP posts:
MsKalo · 16/12/2010 23:17

Oooops! Sorry OP! I should have checked x

Original poster
MsFox · 16/12/2010 23:19

Smile No worries...will look up those books anyway!

OP posts:
Swipe left for the next trending thread