BrightLightBrightLight - agree, they should be shut down, but given 'freedom of speech' they may well have some (thick) supporters from the arty parts of London as they are just 'testing the boundaries'.
I'm normally difficult to offend, but the whole site strikes me as out to do so, even in the way they explain themselves, sprinkling 'bloody' here and there.
They did, however, choose to register the domain with a 'contact privacy' service, (but have given a postal address of course). I suppose if I lived nearer to London, I'd be happy to put some dyed-red T-shirts (complete with bullet holes) in their doorway, and on their windows, with a note "saying you'll be next" just to see how offending their views on personal safety went down...
However, I will be complaining to AffiliateFuture.co.uk (which is used to pass on commission to any twits who decide to promote this bunch of sickos) and Fasthosts, which currently hosts the website (IP 213.171.218.130)
Tiny shame we don't have a law forbidding the use of the Swastika symbol, or they'd be in trouble immediately.