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Has anyone else rethought meat and dairy after seeing Slingshot adverts?

150 replies

Wyatt148 · 21/06/2026 19:46

Has anyone seen the slingshot_uk ads in the London Underground?

I’m a 43(f), about two months ago I googled vegetarian meal planning/recipes as I was trying to both cut my weekly shopping bill and be a bit healthier. I was always semi-conscious of animal welfare but always kind of put it to the side of my mind.

Well, the algorithm kicked in and wow.. I was genuinely shocked at the info that poured into my feed…what I learned about ‘big agri’ and mass factory farming. I couldn’t believe what I was reading/seeing/hearing so dug a bit deeper thinking I was just being fed the extreme versions….but no. The supply chains for the big supermarkets: Tesco, Asda, Sainsbury’s, Lidl etc. I then started looking into the practices of more local dairy farms, slaughterhouses, thinking I’ll just pay a bit more to a local butcher, a way to find a way of buying these things and being ok with myself, but…same practices. The bottom line wins out.

The Slingshot campaign is focused on marketing tactics and exposing factory farming at a large scale, but the data I kept (keep) getting is about all dairy farming and slaughterhouses and my world view has shifted entirely. I’m genuinely shook. The suffering of these animals, bred for this, is undeniable.

I can’t believe I’m this age and didn’t realise or understand the exploitation and what these animals go through (for those of you who are aware I’m sure this sounds completely idiotic). I really wish I’d known this sooner but I guess a combination of slick marketing and my own denial/wilful ignorance won out.

I feel stunned and ultimately really guilty. I’ve been vegan for a month now (cheaper shopping bill and feel great for it both physically and mentally). I’ve heard lots of arguments about health (although the scientific research wins out there but understand it may not be feasible for some), and it’s been an adjustment as I live with a partner and three large dogs who still eat meat/dairy. But I just wanted to share as I really wish I’d known to look into this in detail before now, maybe there are some of you who will appreciate this also.

I promise this isn’t an underhanded, goady post and I fully expect to get folk arguing for meat/dairy for health reasons, but wanted to highlight this as I wish I knew the realities of what goes on behind those dairy and slaughterhouse walls before now, so maybe some of you will too.

I know some vegan activists are aggressive and off putting but ultimately I understand they’re trying to highlight the injustice of it all. When I watch the footage (I’ll not share links as very graphic but easy to find and I can share if anyone wants) it’s clear as day. I’d urge everyone interested to take a look, I wish I’d known sooner.

OP posts:
SomedayToday · 22/06/2026 12:41

BlackeyedSusan · 22/06/2026 12:25

I know where meat, milk and eggs come from. I still eat them. All food not home grown is going to have a cost to it somewhere, be it animal based, or transported in or storage, or growing conditions. You just have to make the best choices you can. (Eg: free range eggs rather than cage eggs)

The issue I have is companies who mislead/don’t make it clear what free range means. I’ve talked to thousands of people whilst campaigning and most people think that free range eggs means chickens are outside with lots of space most of the time. Unfortunately that is rarely the case. When you look at the actual law about what a chicken needs for their eggs to be able to be labelled as free range, it’s very poor and not what most people imagine.

Egg and dairy farming are debatably worse than when animals are farmed for meat.

SomedayToday · 22/06/2026 12:57

Gasp0deTheW0nderD0g · 22/06/2026 12:31

I grew up on a very traditional Scottish diet in the 1960s and 1970s but even then we didn't have meat every single day. We often had a main course of macaroni cheese, cauliflower cheese, omelette, fish in some form, pizza, cheese flan and salad, etc. I'm always surprised to hear about people who eat meat every single day. It's always been an expensive choice (and rightly so).

That’s interesting. Was that ‘the norm’ for other families you knew in Scotland then, or were your family more progressive do you think, or maybe it was purely down to cost? I suppose my view is a bit skewed as my family were farmers, our friends were farmers, so meat was something to be consumed every day. My in-laws were not farmers though and they only started eating less meat about 10 years ago and say a lot of their friends eat less meat now too.

My own friends are mainly vegan and vegetarian, but their families who aren’t and ate meat most days, are now only eating it a couple of times a week. My kids have friends whose families only eat meat at weekends but eat vegetarian foods in the week due to costs and health. It’s all change in the right direction imo. Most people don’t do well with the all or nothing approach or making changes too fast.

derxa · 22/06/2026 13:27

crackofdoom · 21/06/2026 23:02

Yes, I have a friend who was brought up on a farm who is now vegan. Which is pretty telling.

I don’t know a single vegan farmer and I know a lot of farmers. I’m one myself and know how most animals are treated.

derxa · 22/06/2026 13:36

SomedayToday · 22/06/2026 11:30

Sheep started to be selectively bred to produce more wool and not shed thousands of years ago. It’s not something that can be put an end to easily just because there isn’t as much demand for wool now.

Edited

Some sheep are bred to shed their wool

LesSanglotsLonguesDesViolonsDAutomne · 22/06/2026 13:43

WitchesCauldron · 21/06/2026 20:45

Yeah right. Definitely shackled to help them 'recover' ....

That shows you know nothing about cattle husbandry. When the tendons and ligaments are damaged by injury, it’s easy for a cow to do the splits and further damage her body. The shackles are there only as long as needed to allow her to heal the injury so she doesn’t make herself worse. What other purpose do you think they serve? Do your regularly hear of large dairy cows going on the rampage and threatening human life?

Be opposed to eating animal products on ethical grounds if you want to - that’s everyone’s free choice. But don’t be making things up which aren’t based in fact, because that makes all your other arguments for your case look less convincing.

SomedayToday · 22/06/2026 13:47

derxa · 22/06/2026 13:36

Some sheep are bred to shed their wool

I know, but we were talking about sheep that aren’t.

SomedayToday · 22/06/2026 13:53

derxa · 22/06/2026 13:27

I don’t know a single vegan farmer and I know a lot of farmers. I’m one myself and know how most animals are treated.

I’m the daughter of a farmer and I’m vegan. We know lots of farming families and lots of the children have been/still are vegetarian or vegan. Lots of them are not of course and I don’t know any actual farmers that are vegetarian/vegan, only the children of them.

helderste · 22/06/2026 14:01

SomedayToday · 22/06/2026 11:30

Sheep started to be selectively bred to produce more wool and not shed thousands of years ago. It’s not something that can be put an end to easily just because there isn’t as much demand for wool now.

Edited

I thought from OP’s post that it was a recent innovation with the implication being that it was purely capitalist, but from your post it sounds like that’s not necessarily the case?

Gasp0deTheW0nderD0g · 22/06/2026 14:03

SomedayToday · 22/06/2026 12:57

That’s interesting. Was that ‘the norm’ for other families you knew in Scotland then, or were your family more progressive do you think, or maybe it was purely down to cost? I suppose my view is a bit skewed as my family were farmers, our friends were farmers, so meat was something to be consumed every day. My in-laws were not farmers though and they only started eating less meat about 10 years ago and say a lot of their friends eat less meat now too.

My own friends are mainly vegan and vegetarian, but their families who aren’t and ate meat most days, are now only eating it a couple of times a week. My kids have friends whose families only eat meat at weekends but eat vegetarian foods in the week due to costs and health. It’s all change in the right direction imo. Most people don’t do well with the all or nothing approach or making changes too fast.

Nothing progressive about my family! Entirely down to cost, I would say. We always had meat for Sunday lunch, usually roast beef, and the leftovers were eaten on Monday evening. My Mum was teaching full-time and went for whatever was quickest and affordable on other nights. My extended family seemed to take a similar approach. When I was growing up housing costs were a lot lower than they are now but food cost more. Now it's the other way round.

Ginmonkeyagain · 22/06/2026 14:04

You've got to 43 years old and only just realised that cheap meat might have a price that isn't paid for by you .... oh mate!

Our comfortable western lifestyles are built in a piles of bones and exploitation. Make the best choices you can but really going around telling people you have just learnt about factory farming at the grand old age of 43 is rather funny.

Stepmum900 · 22/06/2026 14:16

Thanks for putting this out there and as I thought, there’s a lot of people on the defence straight away.
this is why people see vegans as so preachy, as they get sick of this all being kept hush hush and think people should know the truth.
I’ve been vegan 15 years now and will never go back.
partner is vegan at home and he says his digestion is so much better since not having meat. More regular for one.

Ptikobj · 22/06/2026 14:43

If you're on facebook, have a look at 'Elwood's Organic Dog Meat'.

Ptikobj · 22/06/2026 14:52

worldshottestmom · 21/06/2026 21:11

Listen, it's either the animals die or you die. Eating this vegan slop will kill you, make no mistake. Think about that next the time you're tucking into a factory produced 'meatless burger'. If you need to eat a replica of a meat product, then you should just be eating the meat product.

These ads you are seeing are exactly that; ads. They are funded by companies trying to get you to purchase their products, and see to it that the vast majority of farmers and agriculture are completely destroyed.

It's funny how these companies pay no mind the catastrophic impact harvesting vegetarian and vegan products has, too. Most notably the mass deforestation caused in so many countries due to the production of palm oil. All the animals in those forests dead or without a home and soon to be dead. Those ads where they line up animals and ask where does the care stop make me laugh. Interesting how they never include the animals impacted by the production of so many other foods.

Ultimately I don't particularly blame you or anyone else for buying into this shit, as we live in a world with such conflicting advice and information (most of it misinformation). It is hard to know what to believe and which path to follow. It comes down to using common sense. Our ancestors survived by eating meat and natural foods. That is the only way to be healthy.

Do you really, truly, think that deforestation is down to vegan products? Seriously?

If we didn't farm animals, we wouldn't need to feed them. Which in turn means deforestation would reduce dramatically. It's a non-sustainable means of production of food. If we didn't need to exploit animals for food, we wouldn't be hurting as many animals in the production of plants to feed them with (am I explaining this to a grown adult? Maybe not, anyone can use the 'net I suppose)therefore animals harmed during the farming production of soy (80% of which is eaten by animals destined for plates) would also deplete.

I do not 'need' to eat a replica (it isn't there to replicate) any more than anyone 'needs' to eat a beef burger, but if I want to take some vegan burgers to a BBQ just so I can eat something that isn't so different to what everyone else is eating (a BBQ-type food) I will do.

Palm Oil is in almost 50% of all supermarket produce. As vegans count for about 1% of the population, I don't think it is us who are the issue here (just some very basic maths there correct me if I am wrong).

I am not giving in to peer pressure from dead people. Our ancestors (early homo-sapiens) survived because they adapted where other species of human didn't. Not solely because they munched on corpse. We as a species constantly adapt and the way we produce food now is not sustainable long-term.

I don't buy into arguments such as 'We've always done this so we should continue' either. We've been doing unspeakable things to kids, going to war over religion and murdering people for money for centuries too. Should we stop trying to do anything about that? I mean, there's a lot of nonces around and always has been, let's just let 'em off eh? They've always existed.

Twoshoesnewshoes · 22/06/2026 14:57

I grew up rurally and lots of friends who were farmers- still live rurally in a different part of England.

i know quite a few small scale producers and smallholders etc.

having seen all of this, I don’t believe it’s possible to create meat eggs or dairy without cruelty and exploitation. We can each make a decision about whether we don’t want to be part that or whether ‘meh, just animals’

i dont eat meat or milk, I do eat fish eggs and halloumi. Because I actually do think ‘meh, just animals’.

Wyatt148 · 22/06/2026 15:36

helderste · 22/06/2026 09:31

I mean, we have hair that grows continuously, and imagine fleece is similar - not a type fur which sheds itself, but a type of hair that needs cutting. It just seems a bit unlikely that farmers would breed an unnecessary cost into their businesses unless those sheep are the best ones for meat. There was a segment on Countryfile last night about how difficult it is to get properly trained shearers now, I wasn’t watching properly so didn’t get the whys and wherefores but it would make it even more of a pain the neck to have fleeces which need shearing for no gain.

I just wondered why you were mentioning wool in the same breath as leather when one requires the animal to die and one requires it to have a haircut 🤷‍♀️

Yeah, that’s interesting.
Ah the only reason I even mentioned wool was in response to the previous poster who was asking if I also then considered how animals were used in the production of veg/grains (like lentils) and transportation. So I was just replying that l had started to consider leather and wool (not what they were suggesting) but hadn’t gone into any great depths of research yet. I’d not have brought up that atall otherwise.

At this stage I was just more interested in the effects of that particular Slingshot campaign on people who may have seen it is all.
But that’s interesting about the piece on Countryfile, I missed that episode but might watch it back out of interest. Thanks.

OP posts:
worldshottestmom · 22/06/2026 15:52

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Ptikobj · 22/06/2026 15:59

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I am aware that most people don't care, that's the whole point.

I have no health issues whatsoever and never have had (before anyone jumps on this yes, if you count having a cold or a bruise or injuring myself through exercise etc but overall I am healthier than most people I know).

Edited as noting the 'stupid' point. Post grad education.
I am a lot of things, but stupid is not one of them.

crackofdoom · 22/06/2026 17:26

This reply has been deleted

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Yeah, those notoriously unhealthy (checks notes) vegetables...

Ooohletsgo · 22/06/2026 17:53

SourdoughSally · 22/06/2026 09:00

Did you get out out of the wrong side of the bed this morning? You're everything that's wrong with Mumsnet these days

What makes you think I got out of the wrong side of bed this morning?

Wyatt148 · 22/06/2026 17:56

PashaMinaMio · 21/06/2026 22:21

I’ve seen the Slingshot adverts.
It was revealing and horrifying for me.

Im mostly pescatarian/vegetarian anyway and am revolted by the smell of meat, let alone cook it.

I recently had a long chat with a local butcher whose slaughter house is “just up the road”
in a nearby small town. He runs his own herd & flocks and knows his slaughter house very well. He was reassuring about his practices especially since he’d been a butcher all his working life and is appalled by what he knows goes on in the meat for food industry.

Yeah, the point of my original post was really to see if others had seen that particular campaign and if it made anyone else rethink.

I of course knew animals were bred for slaughter and without looking into it continued on blissfully unaware enough, assuming stun guns were effective and welfare standards were tight and stuck to - but that particular campaign seems to me to be very evidence driven about the detail of the practices of, in that case mass factory farming, and the stats are genuinely shocking (or were to me). That and the blatant branding/labelling/imagery to sell the idea of welfare (which I was happy to buy into). Like you I thought it was really revealing and am grateful for the awareness

OP posts:
Wyatt148 · 22/06/2026 18:05

helderste · 22/06/2026 14:01

I thought from OP’s post that it was a recent innovation with the implication being that it was purely capitalist, but from your post it sounds like that’s not necessarily the case?

Thats interesting and makes sense that they would be bred for wool for clothing/insulation etc hundreds/thousands of years ago when there was need or not many alternatives. And @helderste I'm definitely no authority on any of this, learning as I go, just trying to find data and grateful for some of the conversation here to help inform my own choices. Thank you

OP posts:
Wyatt148 · 22/06/2026 18:22

Ginmonkeyagain · 22/06/2026 14:04

You've got to 43 years old and only just realised that cheap meat might have a price that isn't paid for by you .... oh mate!

Our comfortable western lifestyles are built in a piles of bones and exploitation. Make the best choices you can but really going around telling people you have just learnt about factory farming at the grand old age of 43 is rather funny.

I grew up rurally and understood from a young age that we breed and kill animals to eat/consume, and was aware of mass factory farming particularly linked to bigger supermarkets. Like I replied to a pp up thread, I just assumed rigorous welfare assessments with regular checks.

But yeah, I have to admit, I didn't realise the actual conditions inside these dairy warehouses and slaughterhouses, was completely blind (blissfully so) to the detail of the practices and the extent of the actually suffering. Only recently learnt that 90% of pigs in the UK are killed in gas chambers (and the horror of that 'process') or that we kill 900M chickens a year, 95% of those bred and kept in indoor units (deformed/no feet/beaks from being squeezed together and pumped with antibiotics) or that 99.6% of UK slaughterhouses are not compliant with hygiene and food safety requirements (that ones more about us than the animals but still).

I know, 43 is laughable, fair point.

OP posts:
Lugol · 22/06/2026 18:28

You know OP that if everyone went vegan these animals wouldn't exist at all because nobody would pay to keep them if they weren't part of the food chain?

Wyatt148 · 22/06/2026 18:41

Ptikobj · 22/06/2026 09:37

I knew about the meat industry from age 11 and stopped eating meat immediately. I just couldn't handle being part of it, and growing up in the countryside I had had cows cuddle up to me. They're playful and excellent mothers (when their calves aren't snatched from them not long after birth). I saw a campaign where a cow sniffed at the placenta, crying, couldn't believe her baby was just gone. They're absolutely terrified much of their lives. Pigs share the same intellectual level as a toddler (if we're setting their intelligence level against how we measure humans, of course they have their own means of cognition.

Nope. Not in my name.

Gave up all animal products aged 19. Early forties now. Slim, fit and into bodybuilding. No health issues whatsoever and no regrets.

I completely agree about the level of consciousness and cognisance of these beings (cows, pigs and dare I say octopuses well noted).

I was initially googling vegetarian meal plans for health and budget reasons and then the algorithm kicked in and led me down this rabbit hole and I cut out meat/dairy immediately, was like it wasn't even a choice once I saw the cruelty - those undercover docs are undeniable. But I definitely feel better for it physically too - I actually think thats more to do with cutting out the dairy than meat (maybe) but a month or so in and feel good for it.

OP posts:
crackofdoom · 22/06/2026 18:45

Lugol · 22/06/2026 18:28

You know OP that if everyone went vegan these animals wouldn't exist at all because nobody would pay to keep them if they weren't part of the food chain?

Is that supposed to be some kind of gotcha?

No shit Sherlock.