Imagine Mondelez brought out a Premium Cadbury’s which was Old Recipe but was £££ would you buy it?
I don’t work for them or anything but it seems to me that they are missing a trick with all the complaints about the quality now. The quality has gone down due to the price of ingredients going up hence the potential to turn it in to a luxury product
with a Extra Special Edition
what other things that don’t exist would you buy if they did?