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Denby pottery under threat, have you bought some to support them?

499 replies

Stopsnowing · 22/03/2026 06:37

My mum had Denby and it was indestructible. But now I hear they are under threat and have put out an SOS.
https://www.denbypottery.com/pages/save-denby?_gl=113xe0u1upMQ..gs*MQ..&gclid=EAIaIQobChMIhobLsPGykwMVbpBQBh2sNhibEAAYASABEgJiavD_BwE&gbraid=0AAAAAD88OOOIrq_FVCUS-mNNXnw6tUk
had assumed they would be around for ever but have now treated myself to a set that I was planning to get way in the future after I had the kitchen redone.

OP posts:
Thread gallery
12
Gowlett · 22/03/2026 12:04

I get my Denby in TK Maxx, Homesense.
Same for all my nice brand purchases…

Snowwhitesnow · 22/03/2026 12:10

I started buying when I first got married, I bought on item a month when I got paid. It was a treat and I use them everyday.
I love the pasta bowls and often use as a plate, just like how it looks.
But we did have a shop in the town where I worked so I bought on way home on pay day. The delayed gratification made me love them more.
M&S have a range and Denby did a starter range .

Oblivionnnnn · 22/03/2026 12:11

WanderingGiraffe · 22/03/2026 11:47

Thanks for this OP, I didn’t know they were in trouble. I need a couple of pieces to complete my set so will buy them now.

Also thanks to the people who mentioned eBay, some lovely vintage designs there and no surprise to see they are still in all in great shape as built to last! I think I’ll end up getting some bits off eBay too…

I mean, buying it second hand is probably a big part of the problem 🤷‍♀️

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Dragonflytamer · 22/03/2026 12:14

Eudaimonia11 · 22/03/2026 11:48

Saw this and thought “yeah, I’ll have a look and maybe buy some pasta bowls or something”, browsed the website and no, absolutely not!

I had a look at the dinner sets just out of interest. £184.60 ON SALE!!! It was £264 full price! For a dinner set! And it wasn’t even as nice as the ones you can get in Asda and other shops, none of them were!

So I guess that’s why they’re going out of business.

All of the posts on here about how indestructible their products are, what on earth are you doing with them?! How heavy handed are MN being with their plates that they need to spend over £180 on a dinner set? My cheapo set from Asda has been great for well over a decade and I think it only cost £15-£20.

If you’ve got more money than sense and want to spend lots on plates and bowls, wouldn’t you just go to a super fancy shop that sells super duper nice ones?

I suppose for many of use £264 isn't a vast amount of money to spend on something we plan to use for 20plus years. It's like £13 a year. I'd spend the same one a dress for one night. The whole more money than sense is nonsense because generally have more money because they have more sense......

Vaxtable · 22/03/2026 12:17

Love my Denby set Bought it 28 years ago and it’s used daily

MrsCarmelaSoprano · 22/03/2026 12:21

Limth · 22/03/2026 09:12

£190 for a 12-piece dining set that looks like something you'd pick up in Asda. No thanks.

Imperial Blue Coupe 12 Piece Set – Denby

That set has lasted me since 1999!

Daftypants · 22/03/2026 12:22

I am now off to buy some absolutely gorgeous rice bowls.
i think many of their ranges sit well in a contemporary setting , a Japanese 🇯🇵 setting or Scandinavian style.

PaschaPenny · 22/03/2026 12:23

@Snowwhitesnow I remember buying two places at a time, starting with a dinner plate, cereal bowl and side plate, once I had eight of each I stopped, then when pasta bowls came out I bought those, then rice bowls and nesting plates and mugs.

I've been tempted by the heritage designs as I really like them, but seeing as my Imperial Blue stuff is virtually indestructible I don't have a need.

I might buy three oven dishes though, they have been on my list for a while. Not strictly necessary and I couldn't decide whether I wanted the Denby stuff or not.

RodeoClown · 22/03/2026 12:24

SharpPoet · 22/03/2026 10:56

Just added to our pasta bowls - thanks OP. DC getting bigger so now can have their own!
Rest of our Denby still going strong 25 years later. I love the permanence of using the same dishes etc over the years.

It’s my 25th wedding anniversary this year and my non-Denby wedding china is still going strong despite being used every day. My parents are still using whatever it is that they have that they used when I was a little girl.

I like right next to Denby and there were queues to get in the carpark yesterday so the ‘save Denby’ campaign must be doing something right.

BringBackCatsEyes · 22/03/2026 12:25

I only recently upgraded my old supermarket and uni crockery with Denby (used Tesco vouchers when they were triple value and then again double value). It really is better quality than supermarket stuff.
I'm not a fool, I know my Tesco vouchers are 'free' money, but it still feels like I've got about £500 Denby for nothing.
I feel grown up at all (I'm 55).

Snowwhitesnow · 22/03/2026 12:29

I have some ovenware just got some halo and it looks good with it.
Energy prices must be killing them, Highest prices in Europe.

persephonia · 22/03/2026 12:33

Dragonflytamer · 22/03/2026 11:01

I don't think they try to stay up to date with trends. They are long term classics not faddy trends.

A spike in sales might help. It depends how long the energy cost spike goes on. If it continues there will be plenty more energy intensive business closing their doors in the short term.

UK consumers generally just prefer cheap throwaway tat from China sadly.

Well, also the fact it's so hard-wearing/good quality. Lots of posts on here talking about how the set they bought 30 years ago is still going strong etc. Its amazing to have dinner services (or any products) that last a lifetime. But from the manufacturers perspective that means people are presumably only buying one set a lifetime rather than a new set every few years. So they become a victim of their own success. Manufactured obscelesence is more profitable unfortunately. Lego had that problem at one stage, their products were popular but lasted so long people tended to buy second hand and first time sales actually reduced. They fixed it.
I'm sure there is a solution that isnt just making the product more breakable. But there's a reason cheap throw away products are often more profitable.

hahabahbag · 22/03/2026 12:35

I bought mine via Tesco club card vouchers, it’s really hardwearing, i also have pans from them

Needspaceforlego · 22/03/2026 12:35

They also do massive discounts now and then.
I'm convinced more people would buy more frequently if places just reduced prices all year round rather than waiting for the 50% off boxing day sale!

tothesea · 22/03/2026 12:39

Thank you for this OP. I have a small inheritance from my aunt and wanted to get something useful that she would approve of! This is perfect. I need decent plates and mugs. I also got a cast iron pot to replace my recently demised Ikea one that I’d used for about 18 years.

mondaytosunday · 22/03/2026 12:41

OMG every single couple I know who got married late 70s-80s got that blue Denby pottery on the wedding registry!
Everyone needs dinnerware, and I guess the cheaper lines sold at the likes of Tesco and Sainsbury’s (goodness I remember when Habitat was a go to store for those starting out, now it’s just part of Sainsbury’s and Argos) plus Ikea fulfill the brief. I do have my wedding china from John Lewis, but I only ever used it for dinner parties which I don’t do often anymore. I have a lovely Christmas set from Sophie Conran and our every day china is a Scandi range from Tesco. I change that every few years. Denby just reminds me of the 80s and not on my radar.

Conkersinautumn · 22/03/2026 12:41

CallingOnTheMegaphone · 22/03/2026 06:41

I'm not surprised, it's pretty old-fashioned looking and expensive for what it is. You can get lovely dinner sets in most supermarkets now, so who is going to shell out for Denby?!

Edited

It's about using less resources AND the Terry Pratchett type theory about boots. Spending.more costs me less, so i saved up. My Denby lasts, it's cheaper to buy, have (and addding to gradually) a quality set for the 37 years my set has been in my life for far longer than supermarket sets that are flimsy, breaking easily and don't stay in stock for.more than a year long enough to maintain a matching set for when I have a big get together. The supermarket would like you to replace yours every few years, buy seasonal designs etc.

Everybodys · 22/03/2026 12:44

Oblivionnnnn · 22/03/2026 12:11

I mean, buying it second hand is probably a big part of the problem 🤷‍♀️

Very true!

I get lots of stuff second hand myself, so it's not a criticism of anyone, but the internet makes it so much easier to acquire things like this preloved. Thirty years ago, if you wanted an item you almost certainly would've had fewer ways to acquire it outside of Denby itself.

C8H10N4O2 · 22/03/2026 12:55

My Denby set was started over 40 years ago, built up over a number years, used as the everyday china throughout that time- so decades of dishwashing and teenagers. The only losses where were an item was dropped onto a hard floor or “borrowed” by a DC and never found its way back. A few of the most frequently used plates are showing the years of use but its in astonishingly good condition and is a classic but simple design so doesn’t look especially dated. I’d be sorry to see Denby go.

Most china of this level, like the premium brands, is easy to buy second hand - it may be a victim of its on success.

I dislike the trend toward “fast” buying of cheaper quality goods and frequent replacements pushed since the 80s drive for material consumption. I see a lot of my DC generation have shifted into buying less or second hand but better quality with the intent of keeping them long term. I wonder if that fashion will stick and save the likes of Denby?

Oblivionnnnn · 22/03/2026 13:05

Conkersinautumn · 22/03/2026 12:41

It's about using less resources AND the Terry Pratchett type theory about boots. Spending.more costs me less, so i saved up. My Denby lasts, it's cheaper to buy, have (and addding to gradually) a quality set for the 37 years my set has been in my life for far longer than supermarket sets that are flimsy, breaking easily and don't stay in stock for.more than a year long enough to maintain a matching set for when I have a big get together. The supermarket would like you to replace yours every few years, buy seasonal designs etc.

Fine, but this assumes that someone would literally have £250 to spend on plates. I would never have that. So the spend more and it’ll last a decade thing doesn’t mean anything to me, because it’s not an option.

GardeningMummy · 22/03/2026 13:05

FruAashild · 22/03/2026 07:19

Every supermarhet sells Denby style crockery these days but Denby is British made by workers who will be treated a lot better than the potters in Chinese factories and it's an important part of British history. We have been using the same Denby set we got as wedding presents every day for the last 26 years, I still love it. Can't say we haven't broken and chipped some pieces over the years but we could easily buy new pieces from Denby until the design was discontinued and now get replacements from the china search website. Can't do that with supermarket crockery.

Emma Bridgewater is also British made in their factory in Stoke.

OrdinaryMagicOfAcorns · 22/03/2026 13:05

Dragonflytamer · 22/03/2026 12:14

I suppose for many of use £264 isn't a vast amount of money to spend on something we plan to use for 20plus years. It's like £13 a year. I'd spend the same one a dress for one night. The whole more money than sense is nonsense because generally have more money because they have more sense......

And that says it all doesn’t it. Did you come on to insult everyone who was born into poverty deliberately, to ensure none of us would ever want to be associated with anything involving you?

I always worked hard, still do, always get remarks and commendations in it. It means nothing. I’d be much better off now if I hadn’t ever bothered. All the kids I know who didn’t bother but got everything given to them by either mummy and daddy or the state are the only people I’ve ever known who can throw away money on one dress for one night, or on posh pottery. Everyone I know who works is struggling.

GardeningMummy · 22/03/2026 13:06

Oblivionnnnn · 22/03/2026 13:05

Fine, but this assumes that someone would literally have £250 to spend on plates. I would never have that. So the spend more and it’ll last a decade thing doesn’t mean anything to me, because it’s not an option.

Exactly!

Superhansrantowindsor · 22/03/2026 13:12

My grandad got me a dinner set from grattans catalogue when we got married. It won’t have been a lot. Used every single day for nearly 27 years. Only lost a couple of bits over that time. Agree with pp - what are people doing with their crockery?

NoWordForFluffy · 22/03/2026 13:17

OrdinaryMagicOfAcorns · 22/03/2026 13:05

And that says it all doesn’t it. Did you come on to insult everyone who was born into poverty deliberately, to ensure none of us would ever want to be associated with anything involving you?

I always worked hard, still do, always get remarks and commendations in it. It means nothing. I’d be much better off now if I hadn’t ever bothered. All the kids I know who didn’t bother but got everything given to them by either mummy and daddy or the state are the only people I’ve ever known who can throw away money on one dress for one night, or on posh pottery. Everyone I know who works is struggling.

Edited

I fit into neither of those categories. I can afford to buy Denby bit by bit though. 🤷‍♀️