Probably because of stuff like this?
Whatever has caused Denby’s financial issues, it won’t be solved just by consumers “buying more.” If it was in administration 10 years ago, before Covid, then they’ve probably been in trouble since the 2008-9 financial crisis.
The company’s issues are only going to be solved by new investors who demand a full audit (to determine where the losses are, but I think the comments that mentioned it being old-fashioned and handles falling off mugs are a good starting point) and make some changes.
So if you want to save Denby, @Stopsnowing , I wouldn’t worry about buying as much as sharing this as far and as widely as you can, and hopefully, some rich investor will take pity on a company this old and sort them out, while helping them transition to a post-pandemic world.