If you aren't repulsed by a quick skim of the little Reform will admit to, you probably aren't going to consider the finer details.
It's playing into the way religion works. I mean if I told you Bert down the road could walk on water, you'd laugh me out of town. But because the concept of "Jesus" dovetails into your personal prejudices, you'll swallow any old guff.
Same for Farage and his elk. Once you have convinced yourself they are men (that word again) of the people, then they can do no wrong.