Alarming it may be. Mysterious it ain't.
If you have been failed by successive governments of all stripes over the years, all of whom got there by making ludicrous promises with no possibility of delivering, then why would Reform be any worse ?
Remember if you remove the people that voted to give Cameron a "bloody nose" from the Brexit referendum then we'd still be in the EU. With 4% greater GDP.
And really, if you want to avoid the push to Reform, you need to tackle it from the top and rein in the millionaires and their poodle media that allow them to peddle lies as if they were holy writ.