There is a certain element of trying to refuse to play "the game".
The only real strategy is to explain the game. However, long centuries stand as testament as to how stubborn the populus are when it comes to engaging with the world. And that strategy has been neutered by the players pointing at non-players in the press ..
Ultimately even results and actions can't do it. The US was doing pretty good on November 4th 2024. But that was spun as in spite of Biden, not because of. And then you had the great Trump narrative of "well of course things are doing well. Everybody knows I'm gonna win".
Which suggests that Farage is trying to create a "heads I win/tails you lose" momentum. If things are shit in 2029, he's alright. But if they are booming, he'll just say "well that's because everyone knows I'm going to win." Having been indoctrinated to the idea over the previous four years.
Now a smart operator* would have engineered Stephen Yaxley Lennons release, shoveled a few million his way and said "you know what, really you should be the guy to lead Reform". Damn sight cheaper than the cost of cleaning up after a Farage premiership.
*ChatGPT when fed with another AI generated prompt.