As part of my job I help new companies on startup.
I wrote to a graphic design company, explaining what a company did and asking them to design me a logo-I told them the company name and purpose and gave an example that I quite liked but added 'A little more professional looking, the writing 'gets lost' a little in this one'.
They agreed they'd come up with a few designs and I could choose one which they'd then format and send to me.
Today they've sent their proposed designs back. 6 altogether.
Every.Single.One has the company name and then 'Gets Lost' written underneath it.
In fairness in very prominent letters that certainly stand out.