This is all about money isn’t it? The Conservatives are broke. Their leader doesn’t have much of a profile and they don’t have many links with this new right.
Farage can say and do things that Badenoch can’t. He has no factions or rivals to placate, nor huge traditions or lip service to pay to longstanding grandees.
If you want to buy an outcome who is better? Him or Badenoch (who is less charming and personable btw).
Rhetorical question, btw.