we need to remind ourselves of the challenge on comms:
Just three companies – DMG Media (Rothmere owns) (publishers of the Daily Mail, Metro and i), News UK (the Sun and The Times) and Reach (Daily Mirror, Daily Express, Daily Star) – dominate 90% of national newspaper circulation.
71% of the UK’s 1,189 local newspapers (including print and online-only titles) are owned by just six companies.
10 of the top 15 online platforms used to access news in the UK are owned by Meta, Alphabet and X Corp (owners of X/Twitter)
three-quarters of circulation is controlled by four families. Viscount Rothermere, owner of the Mail and Metro, is leader of the pack with 35.5 per cent of print circulation, supplemented by website traffic in the UK of 38 million visits per month, according to Comscore. Rupert Murdoch is second with 25 per cent of print, plus 54 million website visitors a month to the Sun and Times. Evgeny Lebedev is third, with 8 per cent of print (the London Evening Standard) and website visitors of 25 million per month. In fourth position is Frederick Barclay of the Telegraph with 5 per cent of print, and 25 million website visits per month