And probably telling you about the person they want to be or want you to think they are.
The obvious one is honest. I find people who tell you they're honest rarely are, people who are don't feel the need to tell you.
I have a friend who goes on and on about his emotional intelligence, but I don't think he's emotionally intelligent at all. I think he knows the kind of man he'd like to be and puts a lot of energy into pretending to be someone he's not, which must be exhausting. He's also a people pleaser, which basically means he's not honest with anyone.
Another example is a man who keeps telling me he's proud to be in touch with his feminine side but he's definitely not gay....it never occurred to me that he was until he started going on about it!