I kind of wonder about this angle too.
The production company encourages and feeds gossip and tabloid rumours which obviously improves money and viewers and ratings and boosts Gio's career.
And of course we all know which gender will get judged and shamed more from gossip about flings, etc.
That complaint from Laura Whitmore was along those lines.
She was there to train professionally and put the work in
but the managers insisted she get all dressed up and accompany Gio to red carpet events to be photographed so everyone could gossip and speculate about the "Strictly curse".
And it then "looks like" she's there consensually and people judge her, when she's been TOLD to be there.
I can see AA as an older TERFy woman saying "fuck no, I've got a partner, I'm here to dance and I'm not being manipulated this way" and the daggers coming out as a result.
And all these rumours created are spiteful and sexist and stereotyped - Laura Whitmore is a blonde attractive woman in a dress so of course she's promiscuous and a man-eater.
AA would be portrayed as a desperate older woman trying to get a new man (with photos of her partner in a wheelchair contrasted with Gio, and snide comments mocking her commitment to her partner).
Its like the pp said about the treatment of Philip Schofield (vs Ant and Dec).
Once the media have decided they want someone torn down and "witch burnt" for profit that's it.
I think it was Melanie Sykes who wrote about how production companies - once they know someone is vulnerable or unstable, they go all in to ruin their lives and set them up (so they'd really wind her up, then show footage of her "having a tantrum on camera").
Or Caroline Flack - she may have been a bit volatile at times but they KNEW this and chose to go for her even more.