I have never understood his appeal (he always seemed to be a bit of a low rent copy of Johnny Depp - another sleazy one whose appeal I don't get, although at least he is a good actor). He seems to have laid himself out in My Booky Wook, which makes it a mystery why he wasn't flagged as a psycho at the time, and how he's turned into this benevolent and "beloved" character. It's especially difficult to understand how this has happened amongst animal loving Brits. The Channel 4/Big Brother PR machine clearly worked very well for him; and the mysterious attraction people have for a cheeky "bad boy" type persona, who has enough superficial charm to fall just short of downright nasty* (at least publicly) also has to be a factor.
(*I guess fans of "edgy" types have different standards of what is nasty too, since a lot of what he has done publicly is demonstrably nasty to many, and naughty but harmless fun for others).
I went on Amazon to see if anyone else had picked up on the animal cruelty, which is a huge red flag in children. Most of the reviews are from fans who think he is wonderful and hilarious and has conquered adversity. However, on US Amazon, someone wrote this review, which I thought was insightful:
The most telling moment of the book comes when Russell Brand picks up the phrase "to my shame," realizing that if he says it when discussing bad things he's done, it will make him sound repentant and will deter criticism from others. This is a more-or-less chronological account of someone's selfish, self-destructive, and callous progress through life. Russell Brand describes how he's used people, hurt people and animals, and used drugs/alcohol. From time to time he tosses around some version of "to my shame," though there's no sign that he's actually grown or changed at all from his experiences. He's an addict with a wide mean streak who went into rehab because his using was interfering with his career. That's it. You probably know a dozen jerks right now who can smirk and list the awful things they've done. They've probably picked up some version of "to my shame," and they will use it just as sincerely as this guy does. You don't need to read this booky wook to get the effect.