As the title says really. This hit me today when I went to grab a box of our usual Crosta and Molicca branded breadsticks off the shelf. They were one thing that I always said were worth the extra. But today the price was up to £1.65, from about £1 a year ago and I did think that I should revert to a cheaper option. I appreciate it's not an essential product but still.
I'm still hanging in there with Green Giant Sweetcorn, but that's on dodgy ground.
In some ways I think it's lucky that supply issues over the last few years have forced me to try own brands/alternatives as I have swapped an awful lot of branded items already.
Before anyone jumps on me I do appreciate how fortunate I am to have the luxury of buying anything other than the most basic essentials, I know how many people out there are just grateful to eat at the moment.