Omg, the whinging!
1st, he will have a bank of people presenting him with ideas. The publisher will be wanting a book on covid, and who better to write it than a medical journalist already in their stable of authors?
Second, he's been doing this for 20 odd years, and his wife is a doctor, so why on earth should they live in a suburban semi (unless that's their highest aspiration), and he had been selling books globally. It adds up to a decent amount of money.
He will have a marketing or branding director at the very least, telling him what can be sold as spin offs, and for some people having a shake to drink will be the best way to wean themselves off the crap that most of us eat. I've no idea what they taste like, but why the hell shouldn't he make the most of his name?
I have never really warmed to him, but he has brought Roy Taylor's work to the masses, and for that I'm grateful.
If you take time read his papers, there are strong links between the 800 calorie approach, and lowering markers in chronic disease.
Yes he's become ubiquitous, but that happens to all sorts on the TV. There are loads of people who seem to be in every drama etc. for a few years, and frankly I don't blame them for making hay. They might irritate, but they're working full time, and making the most of it. He's not actually a doctor, so he's not even guilty of cashing in when he should be healing the sick for a salary of sixpence...
Ahem.