From a Reddit post, I fell down an internet rabbit hole about the White Feather campaign during WW1
From wiki..."In August 1914, at the start of World War I, Admiral Charles Fitzgerald founded the Order of the White Feather with the support of the prominent author Mrs Humphry Ward. The organisation aimed to shame men into enlisting in the British army by persuading women to present them with a white feather if they were not wearing a uniform"
en.m.wikipedia.org/wiki/White_feather
Apparently, the women handed feathers to army-men on leave in civilian clothes, to men who were part of the war effort in factories, disabled men etc etc. To the point where they lost the sympathy of the public at large.
So, the weaponising of shame has a long and sordid history 