Absolutely terrible for the players welfare.
Their muscle memory, recovery etc. Diabolical.
Hopefully no injuries as a result.
Football players are not used to hanging about like they do in American football-no consideration at all for player welfare.
And for the viewers who actually want to watch football.
It is such a shoddy cash grab and I hate every "americanisation" the hydration breaks that are really ad breaks, the pre-game, all the celebs in the stands being shown, the Super Bowl style rings for winners etc etc.
Most people want to watch a game of football.
Hopefully we will never see any of this again!!