This is nuts. What is more important - finding someone who is missing and clearly vulnerable, or respecting someone's pronouns and identity?
I really hope Samantha is found safe and well - the family must be so worried. Also totally agree that the language is not helpful. The aim of these appeals is to inform the public and let them know what to look for. Man, woman, black, white, adult, child, afro-caribbean, asian, red hair, blonde hair, age. Saying "woman" is not helpful in locating Samantha.