I read this article when it came out and genuinely found it quite interesting. Beauty standards are very closely linked with class, place, ethnicity, and other such factors. The beauty industry relies on cultural norms and people wanting to conform to these. I wouldn't particularly argue with the below (although just saying white rather than white supremacist would have been fairer):
"They (blank nails) are often called elegant or tasteful and these (terms) are often usually euphemisms that perpetuate white supremacist standards of beauty.”
Although I would broaden the concept somewhat, beyond nails and to encompass class. Elegant, tasteful, classy, understated; these are often aspirations for the rich and powerful, who don't need or want to show off their wealth in such an obvious way. Adding in the various higher paid professions who won't have painted nails (mainly thinking of Drs but there will be others) and that's another factor. When I think about people I know, certainly it is women from more working class backgrounds, often, but not always, in lower paid jobs, who have bold nails, lip fillers, obviously dyed hair etc. I have always assumed a combination of feeling like you have something to prove and having limited control over other aspects of your life eg housing and so spending on what you can make a difference on have fed into and supported an overall culture leading to different priorities.
Sorry if this is clumsily worded and I know class can be a really contentious issue but I think it's hugely relevant when it comes to beauty standards and cultural norms.
Ultimately though, blank nails means not spending my hard earned cash on something I find entirely unnecessary so I'll continue putting my plain-nailed two fingers up to the capitalist patriarchy 🤣