I’ve long held the view that much of identity politics, including gender identity politics, owes a lot to late stage capitalism. It’s often very much about the primacy of the individual. I found this interesting in relation to the role of corporations in selling ‘authentic selves’ to transpeople, and packaging it as inclusivity.
Freya is apparently a ‘voice of Gen Z feminism.’
https://www.freyaindia.co.uk/p/you-cant-buy-an-authentic-self