Do you support “trans” or are you a monster? New Good Law Project billboard campaign.

[Ereshkigalangcleg]

The reliably foolish Good Law Project have commissioned a new outdoor campaign, coming to a street near you.

https://monster.goodlawproject.org/

This weird use of "trans" to refer to trans people, does it originate from the simple fact of the word ending in 's' so that it can look, to people outside the discourse, like a plural noun? Could they have misunderstood the term "trans rights" as "trans' rights" (i.e. with a plural apostrophe)?

This seems plausible, but how did it manage to catch on so much that even a transactivist organisation is using it? It is bizarre.

Not the Tshirts!

Not wanting men in a female only rape crisis centre isn’t “loathing” them, is it?

Our viperous laughter is so powerful, innit?

Because we are MONSTERS!!!

I’ve mostly seen it used in TRA echo chambers. “They did it to own the transes”

Oh dear, were the men afraid that we were laughing at them?

Their nonsense is too ridiculous to take seriously, but then I’m not LGB and I imagine I’d be angrier seeing this held up as equivalent.

Why was it our fault and where did AI get that? 😂

https://www.vancouverisawesome.com/courier-archive/news/vancouver-rape-relief-targeted-with-vandalism-threats-over-transgender-controversy-3106045

an article that includes pictures of the vandalism. This was the same year a trans-identifying man named Morgaine Oger successfully campaigned to get Vancouver Rape Relief's city funding pulled. It was the only single sex rape crisis shelter in the entire country.

Edit: a letter

Come on, Eresh. Everything is our fault.

AI basically says MuuuuuuUUUM and kicks the floor.

I think the reason given was that mumsnetters were angry about being compared to monsters

Who was angry 😂 from start to finish on this thread which I think is the only one, we’ve been laughing our tits off at them.

Google’s AI told me:

The reaction on Mumsnet—primarily within the highly active "Sex & gender discussions" and "Women's rights" talk boards—was a mix of heavy derision, amusement, and validation.

Which I think is a fair summary so far.

It said there campaign was pulled because of the reaction within the trans community. That community felt it was dehumanizing, that it centred on soothing the feelings of “cis allies” and it wasn’t the heavyweight legal causes the GLP donations should be for.

Thats a human summary of an AI summary.

I asked Grok:

Mumsnet users' overall reaction to the Good Law Project's "Monster" campaign (launched around July 13-14, 2026) has been strongly negative, dismissive, and highly mocking.

mumsnet.com
The campaign features billboards and artwork with CGI monsters/animals (e.g., sharks, gorillas, T-Rexes) and slogans like "Of course I support trans – I’m not a monster," intended to push back against anti-trans rhetoric by suggesting support for trans people is the non-monstrous, majority view. It appeared at Trans Pride/Pride events.

diva-magazine.com
Key elements of Mumsnet reaction (from the main dedicated thread in Women's Rights)
A very active thread (hundreds of replies shortly after posting) started by user Ereshkigalangcleg, who called GLP "reliably foolish."

mumsnet.com
Widespread ridicule: Users described it as "ridiculous," "desperate and pathetic," "WTAF," "jumped the shark" (multiple shark puns), "unintentionally very funny," "the product of a task on The Apprentice," and meme-gold. Many highlighted the irony of portraying animals as "monsters."

mumsnet.com
Criticism of framing: Posters noted it creates a false binary (support trans or be a monster), which could alienate people, and called the design unclear or counterproductive. Some pointed out grammatical issues with "support trans" (treating it like a noun/ideology rather than people).

mumsnet.com
Humor and memes: Lots of joking about supporting trans while being/identifying as a monster, animal rights (gorillas/sharks aren't monsters), appropriation of dinosaurs, etc. Several users said they'd "admit" to being a monster.

mumsnet.com
Broader skepticism: Comments linked it to GLP's perceived overreach or ineffectiveness, with some noting even trans activists/Reddit users (e.g., r/transgenderUK) weren't happy with the framing or execution.

reddit.com
Sentiment summary: Near-universal derision in the visible thread, with little to no defense of the campaign. Mumsnet's women's rights forum is generally gender-critical/skeptical of certain trans activism, so this aligns with the community's leanings—but the campaign's execution drew criticism even beyond that (including from some intended allies). The campaign was reportedly pulled or apologized for quickly after backlash.

x.com
This reflects Mumsnet's typical lively, opinionated style on these topics, amplified here by the campaign's awkward visuals and messaging.

Muptile shark puns. Lol.

Google AI has now gone back to telling me that the campaign is still active and GLP haven't issued any statement saying that the campaign is being pulled

Well they are reliably foolish!

Now I will never find out whether or not I support trans/trains/trams.

Yes, that is a universal truth.

I asked it why the campaign had been pulled, and got the previous answer.

When I ask Google AI how long the campaign will run, it gives me the schedule through to September, including all the towns and cities.

That neatly sums up one of the issues with AI: confirmation bias.

I prefer Virago, or perhaps Harridan.

Angry? I LOVE monsters and I was a big fan of this campaign.

Listen, don’t tell anyone, but I have it on good authority, well a wild , very wild, grrrrr, rumour, that there could be some prime positioned bill board spaces available at short notice for a very reasonable cost if you wanted to crowd fund a project to test the waters.

There is also a community of witty and clever women who could whip up a smart campaign for almost no payment apart from a trailer full of Tunnocks. They may not be internationally unknown artists but at least they won’t make you a laughing stock across almost every single social media platform.

I just asked a different AI and got a similar response. They are drawing on an article in Diva re the Mumsnet reaction which just now appears to have been taken down already (sad times)

I tried to see if it was archived but it doesn’t appear to be.

the link https://diva-magazine.com/2026/07/14/good-law-project-launches-new-campaign-to-tackle-anti-trans-rhetoric-in-uk/

Aw no! Please stop pulling stuff before we get a chance to laugh at properly read it, TRAs!