This is really important. Because actual far right parties have struggled to ever crack 2% of public support.
In fact if you look at the iterations of far right parties over the past 20 years - BNP, Generation Identity, Patriotic Alternative, Homeland - they've been on an ever decreasing circle where the party is smaller and it lasts a shorter amount of time before it implodes.
I expect that Restore will also implode, but that's because Rupert has got idiots working for him.
If you look at Reform voters, Luke Tryl of More In Common is really interesting on this.
The first 15% of Reform voters, basically their voters in 2024, are a distinct tribe and extremely loyal to Nigel. But they aren't really far right ideologically - they basically want what Boris promised in 2019 but either never got round to (levelling up) or did the opposite of (immigration)
The second 15% of Reform voters, to get them up to their current 30%, are what Luke calls Eve and Kylie. They're more female than old time UKIP/Reform voters. They're less ideological. They're less tied to Farage as a personality. What they are is voters who are despairing of politics, they feel everything has been crap since 2008, the Tories screwed us, Labour are screwing us harder, even if we don't have much faith in Farage's ability to sort things out he's still the only logical option we've got.
Farage is trying to appeal to Eve and Kylie. That's a big part of him bringing all these defectors on board, so he can say, I don't just have a crew of amateurs, Suella Braverman and Rob Jenrick and Nadhim Zahawi have been in the cabinet and know why government isn't working and might have some ideas about how to fix things.
An actual far right, white nationalist, kind of proposition would not get very far. Farage knows this because he had constant fights in UKIP against the Gerard Batten types who wanted to lash up with Tommy and be a niche anti-Islam party. I don't think Lowe knows that, or maybe he does know and doesn't care.
But in any case, the Hope Not Hate line of "anyone to the right of David Gauke is a fascist" really won't cut much ice any more.