In terms of political surveys within the US. He scored exceptionally highly within certain demographs and completely bucked the trend which is otherwise happening across politics. This was widely reported on the day of the shooting (the BBC were definitely talking about this). This is largely attritubed to his grassroots campaigning style and the fact he did try and take on difficult questions head on.
Its success is really what the left should be looking at and mirroring instead of trying to attack the other side or defend what the public perceives (often rightly) to be utter bollocks.
One of the interesting things about him is the fact he had this 'positivity'.
When I was studying media in the late 1990s the observation was, at the time, across British and US politics was that positive messaging rather than attack messaging was usually more successful in elections. The idea of 'selling a vision' rather than dirty tricks. The most youthful candidate always won too.
I think this is where there's been a departure after Blair's election in 1997. After 2000 and the invasion of Iraq and the WOMD thing that never was, there was a massive loss in trust of politicians and there was a steady shift from selling a vision for the future to merely defending the status quo or attack politics. Its been a downward spiral and we saw the rise of political spin which is particularly hated by the public.
I actually think Reform returns to this idea of 'selling a vision'. Its might not be a vision you like (and element of it many see as attack politics) but it is selling a vision of the future. It IS panning the status quo but the point is the aped message of 'Make Britain Great Again' in echoes the 'Things Can Only Get Better' vibe which was the literal theme tune to the 1997 election. Reform doesn't offer a PR polished style of response though, and that in itself offers a refreshing backlash. Corbyn also did much of the same to an extent but for a vision that didn't have enough popular support. He got close but didn't push it over the line.
It shows the public appetite for a 'new future' - Kirk in the US managed to capture this idea of 'listening' to the public and creating a future that works for young conservative americans. It ticks all the right buttons on trust within that group and you'd be a fool to ignore this pattern.
Trust in Kirk lead a lot of Conservative Americans who didn't like Trump to vote Trump, because he did. Not because of Trump himself.
Trump also bucks trends here to a certain extent, because although hes a liar and covers up things and pretends they didn't happen is because he's not done things in a pr perfect way. He says what he thinks even if its bollocks and theres a raw honesty to it that appeals to a lot of people cos thats what you get at grassroots.
The public don't necessarily want a pr polished politican. They want a politician who they feel listens and is honest, even if they don't always hear the response they want.
Its the idea of the 'cover up' that is the one that keeps cropping up in language and thats associated with this need for a pr perfect image. This is where Trump IS falling down now (and why he wants to kill of the Epstein stuff) because after so many years of being the establishment, having an anti-establish message tends to wear off. Thats where Trumps weakness is - its not with an effective opposition and alternative vision that inspires because at present not one US politics is presenting one.
I sound like I like Kirk / Reform / Trump politics in saying this. I very very much don't. But I have this fascination in how their success is mirroring these key points in positive messaging, trust, grass roots listening and a dislike for PR with which states black is white and the monumential levels of sanctomonious hypocrisy that accompany it. They are ticking these boxes better than the opposition right now.
It shows up the scale of what needs to be done to counter Reform.
It isn't shouting 'bigot', trying to arrest, ban or otherwise censor. Its not through avoiding difficult conversations. Nor is it mantra like repeating off a belief check list. Or telling everyone they MUST believe something they can see with their eyes is bullshit or specially selected 'highlights' from an interview or whatever that can be researched and found to be misrepresentative. Because the public feel manipulated, lied to and treated like fools. And they react badly to those doing it so openly.
The more people misrepresent and the public lose trust, the more they go looking for 'the truth' under every dark rock they can find - often latching onto bigger bullshit in the process but trusting that more than those who were supposed to be in a position of accountability.
Every action has a consequence and all that.
The left and so called liberals (who aren't really liberal but have corrupted the idea of the word) Just Aren't Getting It Yet....
It is deeply deeply frustrating.