So they jumped on the trans rights bandwagon, not because their beliefs were sincere, but because it was a lucrative angle for a while.
Now that the advertisers are losing interest, it gets dropped like a hot potato. Meanwhile many good and decent people, mostly women, had their names dragged through the mud and were decried as hateful terfs thanks to Pink News’ pro-trans, anti-feminist rhetoric. What a slap in the face for all concerned that PN didn’t even care about trans rights in the first place!
Fickle five-minute fashionistas.
As the lovely James Dreyfus on X wrote in response to this: “Any way the wind blows, Doesn’t really matter…to meeee… …To-oo meeee….”